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Creating and Marketing a Mug

Extracts from this document...

Introduction

The product A MUG/CUP The product research * LIBRARY (POTTERYBOOKS, ENCYCLOPEDIA) * ENCARTER CD * ARGOS/INDIX CATALOGES ETC.... The product function Mugs are needed to hold liquids for people to drink out of. This is a simple idea, which prevents awkwardness for the person who is drinking out of it, and it keeps the drink together which stops it from making a mess everywhere. It is effective because it is light and small and easy to hold. It is normally made from china, which makes it fragile, but safe to drink out of it has a blunt and smooth rim, which stops any mouths being cut. It is easy to clean and stainless. The product; visual analysis The product; visual analysis (cont) The product: materials/constituent part analysis When rocks are broken and crumbled by rain falling over it for a long period of time, their minerals break down and new minerals are formed. These minerals are called clay minerals. Their particles are so small that they cannot be studied under an ordinary microscope. These minerals maybe left on the ground where they form what are called "Residual" clays. These may be washed in to rivers and carried down to the sea or lakes. There they settle slowly through the water to form layers on the sea or lake bed. In the course of time the bed of clay under the sea may be lifted up, if the layers have become closely bedded together, they form new rocks. ...read more.

Middle

Then they are packed into saggers, which are vessels fire clay shaped like washtubs. The saggers are stacked in a kiln, the door of the kiln is blocked with firebricks, and the fires are lighted. The temperature at which the pottery is fired in the kiln depends on the kind of pottery; ordinary household pottery like cups in this case is fired at about 1,000centergrade (1832 farenhight). It is kept at that temperature from one to three days. In the intense heat the particles of clay are fused together. The pottery is left in the kiln until it cools. It is then unpacked and at this stage it is called bisque ware. Is then put over the rough bisque ware from a liquid as explained in more detail on the previous page. The glaze can be applied by dipping in which skilled workmen must be careful to ensure an even coating. Spraying, or pouring the glaze over the pottery can also apply it. Die may be added to the glaze at this point, which will change the colour of the pottery. Again the pottery is put into the kiln where the temperature is raised and lowered slowly and carefully to prevent any damage to the products. The glaze changes to thin coating of glass. Colours and decoration may be added after glazing. ...read more.

Conclusion

Cups and mugs are as safe as can be. There aren't any loose bits that can be swallowed or choked on. Before they are sold they must be checked for sharp edges' if it is hygienic to drink out of or if the handle is strong enough to hold what ever is in the cup. These are just some obvious checks of many others. These mugs are made to last for a lift time, however other cups, which are disposable, can be used but then must be thrown away after use which then may be recycled. These are normally found in large numbers. This works out to be more expensive then an ordinary cup. These cups and mugs which are made from clay are environmentally friendly and don't need batteries or any form of fuel to operate it. All you need is a hand, a drink and a mouth. Cups and mugs vary in price depending on where it is bought. All mugs and cups are more or less the same size. The reason why they vary in price is either because of the shape, colour, design or the kind of clay used. A set of six mugs or cups vary from about �6 to �13 see the product: visual analysis (cont) different places charge different amounts. On average a cup or a set of cups I think they are value for money as they are very helpful which can save a lot of hassle, comfortable to use and can last for a lift time. ...read more.

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