Cross media: Music video/Promotional poster

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Cross media essay: My Chemical Romance.

My Chemical Romance is an American Rock band from New Jersey. They formed in 2001 and currently have four albums available, one of which came out at the end of 2010. ‘I bought you my bullets, you bought me your love’ was they’re first album, released in 2002. ‘Three Cheers for Sweet Revenge’ was released in 2004. Despite the two earlier CD’s; ‘The Black Parade’ which was released in 2006 is their most famous album to date.  The band on multiple occasions have been accused of being ‘emo’ and starting cult followings; Daily Mail writer Andrew Levy called MCR a ‘dangerous cult’ and basically blames them for herding the suicidal. The band of stated at many gigs that they’re ‘there to save lives.’

The poster I am analysing is what’s classed as a promotional poster, which has been created for the bands latest album, ‘Danger Day: The True Lives of the Fabulous Killjoys’ released at the end of 2010. Even though neither ‘My Chem’s’ name nor the album tittle are on the poster, you can tell that it was created for this specific album. The band are in a stance that clearly shows that Gerard Way is the leader, he takes up almost half the poster, while the other band mates stand behind him. Gerard is also the only one who is stood straight facing the camera, where as Mikey way, Frank Lero and Ray Toro are all standing sideways.  

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In previous promo posters the band has worn military jackets and similar outfits. However, here we can see that each member of the band has a different outfit on.  Gerard has a dark blue jacket on, Mickey is wearing a black waistcoat, Frank is the most hidden but appears to be wearing a red jacket and finally, Ray is wearing a black jacket. The only thing that these outfits have in common is that they are leather, which could show that they are rough and shouldn’t be messed with. Like the effect that bikers give off. Also, all of the ...

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