• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Describing the range of promotional activities used by Safeway plc.

Extracts from this document...

Introduction

Describing the range of promotional activities used by Safeway plc The range of promotional activities that Safeway plc uses is mainly 'special offers' and leaflets. Safeway used to advertise on TV as a way of attracting customers. On the advert they used to show all the products that were on offer, and showed the original prices of the products and than the cut down prices. Advertising on TV may not have been a success for Safeway as they do not advertise on TV no more. But Safeway need to advertise on TV, to keep up with competition such as Sainsbury's and Tesco. Advertising on TV is very expensive, but reaches a wider audience and is the most effective way to advertise and get a response from. ...read more.

Middle

This is a good method as people know exactly what products are on offer, and this attracts them to come to the supermarket. Advertising through leaflets is a very cheap, but effective way. Leaflets are effective as they are very colourful, bright, bold and attractive to look at. Organisations do this on purpose, so customers look at the leaflet rather than throwing it in the bin. Leaflets are very cheap to produce than TV ads, this is because leaflets only target certain areas whereas TV ads reach a wider audience. Another way Safeway attracts customers, is by the layout of the store. They put all their fruit and vegetables at the entrance of the store. ...read more.

Conclusion

The promotion plan should show: * Why you need to promote your product or service. * What aspects of the product or service you are promoting. * What the promotions are and why they are likely to be successful. * How much the promotions will cost. * How much profit the promotions will generate. * Ways of evaluating the effectiveness of promotions. There are many different ways of reaching different audiences, with technology opening up new forms of advertising such as the Internet. Advertising may take place through the following: * Printed materials. These make up the largest group of media in the UK and include all newspapers and magazines. * Broadcast media. These include both publicly owned and commercial television and radio. * Outdoor media. Fixed posters, advertising on buses, taxis, underground trains and other forms of transport. * Direct mail. This is personally addressed advertising sent through the post. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Compare the advertising leaflet for Christian Aid with the leaflet produced by the rspca.

    Each of the paragraphs is easy to follow. In some of them a few important words are written in a bold font. This is so people who are not reading the entire leaflet - browsers - can understand what the text is about.

  2. Advertising & promotion

    Conclusion of advertising My method of advertising will be informative advertising as I want to inform people of the benefits of buying from my shop, tell them where my shop is situated and about my products. I will decide to use persuasive advertising once people have gained the knowledge of my outlet and about my products.

  1. This project requires me to produce a imaginary business

    There are some disadvantages primarily that there is no dedicated car park, and that there are parking restrictions. The main parking restrictions are that there is no parking on certain points between 8 PM and 6 PM Monday - Friday.

  2. Gender in the Media

    They are often seen as the housewife looking after the children. This housewife role is shown in magazine advert no. 9 and 10 and in billboard advert no. 2. Men get similar treatment from advertisers. They are shown to have financial control.

  1. Reading a TV commercial.

    but it will also sell to older people as well. This fifteenth shot shows a man and a woman dancing on a terrace with the coca-cola image/logo reflecting in a puddle behind them. They are very active in this shot and this is again an example of the energy coca-cola is supposed to give people.

  2. Prepare a feasibility study for a business with a view to acquire a vacant ...

    This is useful as the personal characteristics find out what a certain group thinks about any topic. I have concluded that I will use random sampling in the local area in order to find out what a wide range of people think and want in the local area.

  1. Compare and Contrast the range of advertising we have studied.

    The man doesn't drive through, the lights, as he has faith that the car to get him there in time. They go through a tunnel and then pass a scary looking man but the father and son doesn't seem at all frightened.

  2. Examined, Compared and Contrasted; the Action Aid and NCDL promotional leaflets.

    It allows the reader to assist them in this quest, by requesting a monthly donation, or if this is deemed too much, a one-off contribution of a previously specified amount. Once again, the advantages and disadvantages of such and offer will be discussed later on.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work