Detailed Deconstruction of Moving Image Text

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Detailed Deconstruction of Moving Image Text

In this Essay I will be Deconstructing moving Image Text of an advert.

The main most important feature about any advert is the location/set of the product.

In this case it is set in Venice the most unusual place in the world what an odd city Modern, special certainly the last place id pick for a location.

This piece of moving image text lasts for 29 seconds (19 frames) the advert is in full colour with lighting effects and sound effects and with a voice over.

“Alfa Romeo Power for your control”

 

Also in this Essay I will be analysing how adverts use media techniques to persuade the buyer to buy their product rather than any other one.

The advert also has a soundtrack. The Soundtrack was chosen for a good reason to show the advert and product was rare and the music was odd but Attractive.

The Makers had a wide range of places in the world Las Vegas,

New York, England and many other places but they choose Venice Why you ask because it was different and so is the car.

The Odd thing about filming a car advert in Venice is the fact that there are no roads in Venice. The Venetian archways show beauty and colour to the city and you could just imagine being

Join now!

In Venice driving your car over the canals made to ice.

The director / Producer of this advert was very clever because he thought to himself when he was choosing this city “How are we going to make roads when there are no roads in Venice” so they computer simulated the canals as icy roads to show off the car’s stability grip of the road and safety.

In the whole of the advert it consists of 19 frames. Most of the frames are 1-5 seconds long although some are more.

The first few frames show skaters ...

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