• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Discuss and illustrate the production of ideology by the contemporary mass media. Focus upon the issue of race representation

Extracts from this document...


INTRODUCTION TO MEDIA ANALYSIS Discuss and illustrate the production of ideology by the contemporary mass media. Focus upon the issue of race representation The following paper will consider issues relating to representation of Black and Asian people in British film, television and music in contemporary society. Through historical context, imperial culture will be examined to show the foundations of dominant white ideology that treated colonial immigrants as inferior and external. Representation of race in this respect in mass media has endorsed and encouraged the superiority of white Englishness as a natural state. However the essay will conclude that through processes of globalisation, increased consumerism and the development of new cross cultural activities, a new form of cultural identity is emerging to challenge traditional national identity and the production of ideology. The concept of ideology represents collective ideas which are held to be true and which come to dominate all others. Through constant reinforcement, a belief system is generated which consolidates a particular view of the world. This formulation of ideology can be applied to the imperialist as they embarked upon the colonisation of continents such as Africa in the 19th century. Young (1996) states that "Ideologically, nineteenth century British colonialism was justified as a moral duty, a benevolent effort to spread Christianity and civilisation across the continent of Africa, Asia and America" (p56). ...read more.


One of the most legendary figures of the period was Alf Garnet, the main character in the comedy 'Till Death Do Us Part'. Daniels and Gerson (1989) describe his impact: "He has access to an enormous vocabulary of abuse that is all the more striking because it had been hitherto absent from British television screens. A whole repertoire of anxieties and prejudices was being expressed for the first time and with such bravado and forcefulness that the response was instant and massive" The tirade of stereotypes and anxieties expressed by the programme reflected much of the political and social rhetoric of the time, marked by the famous speech made by Enoch Powell warning against the dangers of immigration. By the late 60's the great economic boom was coming to an end and anxieties about an ailing economy were reflected in the media. In subsequent years a succession of entertainment programmes would highlight racial stereotyping as a central theme. This included Love Thy Neighbour where a black couple moves into a suburban street and weekly jousting between the black husband and his neighbour would take place. The comedy series Mind Your Language was able to charachature any race or characteristic from across the world as it was set in an evening class where English was being taught. ...read more.


This is supported by Gillespie (1995) "The increasing globalisation of economic, political and cultural relations is matched by a massive rise in the flow of images, narratives and information which cut across and challenge established national and cultural boundaries and identities" (p3) The effects of global communications have been combined with the domestic responses of people to increasing economic and racial tension in Britain. In addition to the gains made through formal bodies struggling toward the recognition of endemic racism, The late seventies saw the rise of the Punk Rock era, which incorporated Reggae and dub music along with the Rock Against Racism campaign. This was the first time that Black protest music was fully accepted into the mainstream. In the early eighties there was major rioting in many cities across England. Racial issues in mass media moved from light entertainment to central news and a more complex discourse. Although race became more prominent in society, the producers were still white. Cashmore & Troyna (1990) state that "The Media have done little more than generate the material on which colonial mentality is sustained and the signs are that they will effect no radical change in the near future" (p201). The increased struggle toward acceptance of multicultural Britain was reflected in programming and film of the period. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. Marked by a teacher

    Assess the pluralist view of the mass media ...

    5 star(s)

    Some government officials began to ask questions about these photographs and their sources. Piers Morgan stood by the photographs and was adamant that they were genuine, even when the owners of the Mirror began asking questions. The photographs were later proved to be forgeries.

  2. Compare the way cultural difference is represented in two films (East is East and ...

    This shows the panic and desperation of the characters as they try to hide the fact from their father. Overall, this shows that the children are going behind their father's back when he thinks they are listening to him showing his failed attempt for power because George feels that as

  1. In which ways do media representations construct our identities? Discuss using theories encountered on ...

    This connotes to the audience that all females should be slim and attractive and do their best to look 'perfect' , which is not a realistic or positive message to convey. It is not just this particular film that connotes this message, it is something that is constantly and repetitively reinforced through out media mediums.

  2. Compare the representation of Britishness in the Metro Notting Hill Carnival article, the clip ...

    was more in 2009, but still even though this coverage does not show an accurate representation of Britishness.

  1. How effective is the film In the Valley of Elah in presenting a viewpoint ...

    It clearly introduces to its viewer Deerfield's patriotism and what he stands for in his country. The film used a variety of devices to demonstrate Deerfield's obsession for his country, such as his connection with the US flag and military photographs.

  2. practical production supporting account

    I researched a variety of sc-fi trailers (such as.....) and discovered that sci-fi trailers seem to contain eerie music and images of space etc.. However, I decided to include..." We have researched a variety of spoof trailers, for example we have researched the "Scary Movie" trailers which is making fun of the film "The Ring" and "Scream".

  1. Compare the Representation of the Family in the films The Parent Trap and Are ...

    A positive representation about the family is that Suzanne, Kevin and Lyndsey are very strong together and can cope without a man in the family although a man in the family would increase the strong bonds. This representation starts to change as the road trip begins.

  2. The Representation of Women in Advertisements through the 20th and 21st Centuries

    In the kitchen scene were the shirtless man wearing black trousers was trying to open a jar of pickles and women wearing what probably is his t-shirt, which could signify the change in role, opened the jar with ace. The two shot demonstrates how superior the women are and the manly strength she has at opening the jar.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work