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Discuss gender representation in television advertising aimed at children, and what effect this may have on the target audience.

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Introduction

Discuss gender representation in television advertising aimed at children, and what effect this may have on the target audience. Television is full of advertising that is aimed at children, whether it is to make them want something, or to get their parents to buy it for them. This can actually be quite dangerous as it can make the children become spoiled. Close inspection of these adverts makes us question how children are being represented in them, as it appears that everything is being promoted as being the perfect product, which makes the children who the product is aimed at are made to think that they will have to act like the children in the advert. These are not fair and accurate representations of the children as they are not like this at all; every child is different and unique in their own way. ...read more.

Middle

The spider man advert that was aimed at young boys aged about 8-12 years old was being very stereotypical of boys that age. They had the boys in the advert that were the same age as the target audience, and also the boys were wearing the stereotypical boy colours such as blue and red. The advertisers also used a faster rocked up version of the spider man theme tune, and boys are supposed to be fans of rock music. The girls' advert for the "Seraphina doll" was completely different. They had used pastel colours to represent the "girlishness" of the advert, and also they had a posh woman being the narrator, which in a way is suggesting the way that young ladies should aspire to be. In the advert the girls were all princesses who had blonde hair and were grooming the cat, which shows that they were caring for it, which is also what the housewife should aspire to be! ...read more.

Conclusion

In this essay I have tried to specify some of the stereotypical aspects of children's advertising. In my opinion stereotyping in advertising is wrong, because it is trying to change the way that children live their lives, by saying "your life won't be complete without this product" and by pushing the fact that you are not perfect until you get the product. This can make the child feel very unhappy if they do not have the product, even to the extent of feeling their parents don't love them, because their parents haven't bought the product for them. It can also make the parents feel guilty because they haven't got the money to buy the product, and they feel like they are letting their child down, all of this pressure for something that we don't really need, is actually quite ridiculous. By Olivia Harriman Olivia Harriman Media 1 ...read more.

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