• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Discuss gender representation in television advertising aimed at children, and what effect this may have on the target audience.

Extracts from this document...

Introduction

Discuss gender representation in television advertising aimed at children, and what effect this may have on the target audience. Television is full of advertising that is aimed at children, whether it is to make them want something, or to get their parents to buy it for them. This can actually be quite dangerous as it can make the children become spoiled. Close inspection of these adverts makes us question how children are being represented in them, as it appears that everything is being promoted as being the perfect product, which makes the children who the product is aimed at are made to think that they will have to act like the children in the advert. These are not fair and accurate representations of the children as they are not like this at all; every child is different and unique in their own way. ...read more.

Middle

The spider man advert that was aimed at young boys aged about 8-12 years old was being very stereotypical of boys that age. They had the boys in the advert that were the same age as the target audience, and also the boys were wearing the stereotypical boy colours such as blue and red. The advertisers also used a faster rocked up version of the spider man theme tune, and boys are supposed to be fans of rock music. The girls' advert for the "Seraphina doll" was completely different. They had used pastel colours to represent the "girlishness" of the advert, and also they had a posh woman being the narrator, which in a way is suggesting the way that young ladies should aspire to be. In the advert the girls were all princesses who had blonde hair and were grooming the cat, which shows that they were caring for it, which is also what the housewife should aspire to be! ...read more.

Conclusion

In this essay I have tried to specify some of the stereotypical aspects of children's advertising. In my opinion stereotyping in advertising is wrong, because it is trying to change the way that children live their lives, by saying "your life won't be complete without this product" and by pushing the fact that you are not perfect until you get the product. This can make the child feel very unhappy if they do not have the product, even to the extent of feeling their parents don't love them, because their parents haven't bought the product for them. It can also make the parents feel guilty because they haven't got the money to buy the product, and they feel like they are letting their child down, all of this pressure for something that we don't really need, is actually quite ridiculous. By Olivia Harriman Olivia Harriman Media 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. My business strategy - computer shop.

    Products, brands, and packaging If your product does not have the benefits that a customer wants the there is no point in spending money on adverts. Product benefits These are the benefits that your customer wants when buying your product.

  2. Research an existing business in your local area and produce questionnaires to be distributed. ...

    It has the same colours, and style of the other advert so that people will remember them. There is also a discount if you show the advert on one purchase, this is a way of getting people into the shop.

  1. Examine some of the ways that television advertising has developed since the 1950's.

    and answered it with "I use Lux Soap". Now, the adverts are more complex than this. As technology improved so did adverts, and in the 1980's a good example of an advert was for Hovis.

  2. Compare two television advertisements, focusing particularly on how they present and target different types ...

    An example of a long shot in the advert could be at the beginning of the advert when a paper boy cycles away from the front of a large, detached suburban house, this may influence the more upper class citizens of society think that the newspaper is meant to be

  1. Advertising is used to attract their target audience to advertise their products, and if ...

    There is no story behind this advert or with the previous advert; they are both very set on the idea of the women and the product. She looks a large model- pretty, tanned, welcoming smile and fresh, clean faced. The layout of my first chosen advert is organised and effective.

  2. Write an evaluation of how effective you think the Dubble campaign has been so ...

    They found out that the 10-16 age range was a tribal and friendship orientated age group, which knew global issues, trusted the ideas behind comic relief and understood the concept of 'fairness,' but were unfamiliar with Fair Trading. They chose chocolate based on brand appeal and taste.

  1. Analysis of Television Advertising

    In frame 7 we see that the man has caught up level with the woman in the sports car, she is smiling and flirting with him. This fame is basically saying that if you wear Maybelline mascara all the males will be after you.

  2. This project requires me to produce an imaginary business.

    products into the market, as this is normally done by the manufacture on a national scale. The manufacture will also inform people about the product. Informative advertising Currently in the biggest spender on this form of advertising, is the government this advertising is used to pass on information to the public.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work