Discuss gender representation in television advertising aimed at children, and what effect this may have on the target audience.
Discuss gender representation in television advertising aimed at children, and what effect this may have on the target audience.
Television is full of advertising that is aimed at children, whether it is to make them want something, or to get their parents to buy it for them. This can actually be quite dangerous as it can make the children become spoiled. Close inspection of these adverts makes us question how children are being represented in them, as it appears that everything is being promoted as being the perfect product, which makes the children who the product is aimed at are made to think that they will have to act like the children in the advert.
These are not fair and accurate representations of the children as they are not like this at all; every child is different and unique in their own way. The messages sent to young girls in particular are the most interesting because they are being sent the message that they all have to be "perfect princesses who always have to look beautiful" this is wrong as this isn't the way that girls should be seen
Television is full of advertising that is aimed at children, whether it is to make them want something, or to get their parents to buy it for them. This can actually be quite dangerous as it can make the children become spoiled. Close inspection of these adverts makes us question how children are being represented in them, as it appears that everything is being promoted as being the perfect product, which makes the children who the product is aimed at are made to think that they will have to act like the children in the advert.
These are not fair and accurate representations of the children as they are not like this at all; every child is different and unique in their own way. The messages sent to young girls in particular are the most interesting because they are being sent the message that they all have to be "perfect princesses who always have to look beautiful" this is wrong as this isn't the way that girls should be seen