• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Discuss gender representation in television advertising aimed at children, and what effect this may have on the target audience.

Extracts from this document...

Introduction

Discuss gender representation in television advertising aimed at children, and what effect this may have on the target audience. Television is full of advertising that is aimed at children, whether it is to make them want something, or to get their parents to buy it for them. This can actually be quite dangerous as it can make the children become spoiled. Close inspection of these adverts makes us question how children are being represented in them, as it appears that everything is being promoted as being the perfect product, which makes the children who the product is aimed at are made to think that they will have to act like the children in the advert. These are not fair and accurate representations of the children as they are not like this at all; every child is different and unique in their own way. ...read more.

Middle

The spider man advert that was aimed at young boys aged about 8-12 years old was being very stereotypical of boys that age. They had the boys in the advert that were the same age as the target audience, and also the boys were wearing the stereotypical boy colours such as blue and red. The advertisers also used a faster rocked up version of the spider man theme tune, and boys are supposed to be fans of rock music. The girls' advert for the "Seraphina doll" was completely different. They had used pastel colours to represent the "girlishness" of the advert, and also they had a posh woman being the narrator, which in a way is suggesting the way that young ladies should aspire to be. In the advert the girls were all princesses who had blonde hair and were grooming the cat, which shows that they were caring for it, which is also what the housewife should aspire to be! ...read more.

Conclusion

In this essay I have tried to specify some of the stereotypical aspects of children's advertising. In my opinion stereotyping in advertising is wrong, because it is trying to change the way that children live their lives, by saying "your life won't be complete without this product" and by pushing the fact that you are not perfect until you get the product. This can make the child feel very unhappy if they do not have the product, even to the extent of feeling their parents don't love them, because their parents haven't bought the product for them. It can also make the parents feel guilty because they haven't got the money to buy the product, and they feel like they are letting their child down, all of this pressure for something that we don't really need, is actually quite ridiculous. By Olivia Harriman Olivia Harriman Media 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. This project requires me to produce a imaginary business

    I would then have the applicant for a trail period to see if they were suitable. If they were then I would hire them. How to pay my staff? The rate that I pay my staff will depend on: length of training, if I have to train the staff for

  2. "Advertising may be described as the science of arresting the human intelligence long enough ...

    Testimonials are another great way to sell items for consumption and a famous personality is used to endorse the product e.g. a famous NBA player recommends a particular brand of shoes. Last but not least is the technique through wit and humor.

  1. Advertising is used to attract their target audience to advertise their products, and if ...

    It is trying to put across that if you use this product, you will be noticed and you will stand out from the crowd. "To any girl's skin", this product is suitable for everyone and it will work for all.

  2. Analysis of Television Advertising

    yet again this advert brings back the thought of the car, because the spinning mascara is supposed to resemble the spinning tyres of the fast black sports car. Frame 10 shows a shot of the womans eye filling up the screen, looking beautiful and females who see this frame will

  1. Analysis of Television advertising.

    The camera switches from one child to another in quick succession. In both of the adverts the main characters are children. In the advert from 'Children in Need' children are the only people shown. However, in the 'Cancer research' it features both mothers and their children.

  2. Compare two television advertisements, focusing particularly on how they present and target different types ...

    Using a family emphasizes the fact that all of the family can be pleased with just one paper. The slogan "the perfect Sunday" is chosen this is to persuade potential buyers to buy the newspaper and to persuade the audience into thinking that the Sunday times will bring the perfect, peaceful family.

  1. Write an evaluation of how effective you think the Dubble campaign has been so ...

    They found out that the 10-16 age range was a tribal and friendship orientated age group, which knew global issues, trusted the ideas behind comic relief and understood the concept of 'fairness,' but were unfamiliar with Fair Trading. They chose chocolate based on brand appeal and taste.

  2. This project requires me to produce an imaginary business.

    This means that if I see that one product is selling very well then I can buy more form the wholesaler, and if a product is not selling then I can stock less. What is the role of the wholesaler The wholesaler is very useful to the local shop keeper and the large manufacture.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work