• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Discuss how advertising seeks to influence us and how it makes an important contribution to society.

Extracts from this document...

Introduction

Media Discuss how advertising seeks to influence us and how it makes an important contribution to society. The definition of media is: The various means of mass communication thought of as a whole, including television, radio, magazines, and newspapers, together with the people involved in their production. When you think of media you automatically think of adverts and as they are a big part of media that is some peoples only thought of it. Yet media is wide and varied from newspapers and magazines to T.V. and mobile phones, in fact anything that allows a lot of people to get the same information will be classed as media. Colour, jingles and slogans In media they use colours for association. For example when you think of walkers crisps say cheese and onion you think blue or if it's salt and vinegar you think green. Another good example would be ITV you would automatically think blue and yellow, colour association is a very good way of making people remember or think more of the item which possess that colour. ...read more.

Middle

I remember this advert as a good one yet I also always remember the advert for impulse body spray wear all the men leave the town and have been following the sent of the ladies body spray and I thought it was a very shoddy advert yet I still remember it because I think it was one of the worst adverts I've seen. Eating disorders The media is also a bad influence on people, especially teenagers, where it is doing big companies justice it is also increasing eating disorders by promoting the ideal body image of being a size 8 or less with large breasts and blond hair. Obviously not every one can be a brilliant blonde and so on, yet it still leaves a lot of people having low self esteem and some times getting depressed. It is also making a lot of young people feel inadequate with their bodies leading them to do stupid things, like making themselves sick after they eat, to make every one think they are beautiful. ...read more.

Conclusion

Some people even believe that advertising should be banned in England as it is in a few other countries in the world. Christmas You can always tell when Christmas is coming because the media go wild for it. The number of toy adverts increase, the toys'r'us advert is shown more regularly and a lot more special offers come out not to mention the numerous new shows and singles released so as to become Christmas number one. Conclusion In conclusion the media is simply trying to control what we think about everything. We even get told how to eat and live by the media. There are constantly books, T.V. shows, newspaper articles and from some companies E-mails and text messages telling us how to keep fit and healthy, which contradicts the media by saying you should be out getting some exercise while the other side of it is saying no stay here and boost my ratings and make me a lot more money, because at the end of the day that is all the media is about making more money. ?? ?? ?? ?? Leanne Carter ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Narrative section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Narrative essays

  1. "Argue either for or against. Teenagers owning mobile telephones are they a blessing or ...

    messages interrupted the sleep of most adolescents and that up to 1 in 5 said they were wakened regularly by friends texting late at night. Dr Van den Bulck said: "these preliminary findings suggest that mobile telephones may be having a major impact on the quality of sleep of a growing number of adolescents.

  2. Language investigation on two magazines, 'Top gear' and 'classic cars'

    The use of Gloucestershire and London, sets the place of the article, and gives the reader a bit of background knowledge of the car. Both of these can be seen as good target markets for the Porsche. The use of the proper noun 'Godfather' and 'Mad Max 2: Road Warrior'

  1. The mass media has played a major role in structuring public perceptions of crime ...

    Page 10 Objective 4. The media helps to create a deviancy amplification spiral within society. I used two questions in my questionnaire to research this objective one open ended and one closed ended question the first question I asked was a closed ended question which would create primary quantitative data.

  2. Is Conglomeration Good or Bad?

    This, leads us back to the idea of homogenization hypothesis. In my view, this has negative effect on our society since it is likely to result in the production of homogeneous media products as different newspaper firms use the same stories everyday.

  1. Analysis of 'Texting makes a move'

    Due to the source of the article, the Guardian website, the use of more formal language is to be expected. Throughout the piece, the use of polysyllabic words for instance, "infrastructure", "predictably" and "intermediaries" all suggest that the article aimed at a readership that expects some formality to the text.

  2. Is the ideology of media blame really justified in present day society?

    is not a new one, ever since the 1950's we have been subjected to 'recommend' ratings. The Hegemonies (or the dominant power) have told us that certain texts are 'out of bounds' because they are considered to be violent or sexual explicit.

  1. 'Poetic language is so endlessly interpretable that in the end, any meanings are arbitrary, ...

    Also the interpretations in films are usually much more diverse and varied which makes it a good example to look at because if you can find an interpretation which has been recommended to students as one not to use, as valid ('...most candidates appeared to know Macbeth well.

  2. The Influence of Ganster Films such as New Jack City and Menace to Society

    by it .On the other hand, people who live in the projects that see drug dealers and so called gangsters, begin to glorify this kind of lifestyle because this is what they see on a day to day basis. Warshows? intolerable dilemmas sometimes resolve in our death.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work