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Discuss the Effectiveness of the Different Techniques Used in the Greenpeace Advert.

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Introduction

Adam Reid 11:7 29th January 2003 Discuss the Effectiveness of the Different Techniques Used in the Greenpeace Advert Greenpeace is an independent organization that campaigns to protect the environment. It has some 2.9 million members in 158 countries, 169,000 of these in the United Kingdom, and maintains 29 national and 3 multinational offices worldwide. Greenpeace campaigns against environmental abuse, through non-violent direct action. Activists draw public attention to such abuse by hazardous interventions, and have, in the past, entered nuclear test zones, blocked toxic effluent pipes, placed themselves between whale and harpoon, and steered inflatable dinghies under dangerous waste drums. Their main purpose is to alert the world to the problems that our ignorance could cause. The piece is an advert from a video. Many techniques are used in it. The adverts first scene starts with a black screen, which after a couple of seconds words appear in the middle of the screen, they say "Why have this?" ...read more.

Middle

In the opening sequence there are examples of extreme close up-when the man is shielding his face with his hand (it is so close you can almost see the fear in the mans eyes). This image is subtlety hinting that no-one can hide from what will happen if we continue down the path we are on however we can all do something to prevent this. Another camera shot used in this scene is the very long shot of the vast oil field, which has destroyed the environment. Still images including the dead bear surrounded by oil and the neglected child (extreme close up) are quite moving and you realise the plight that the world is in. At the beginning of the first sequence there is an image of the world. Thunderstorms fill the world. This is dramatic and chaotic. ...read more.

Conclusion

The slow rotating action of the windmills blades slow down the tempo of the advert and make the scene much more calm and chilled out. The camera zooms out and pans across the shot showing it from a different perspective-a tilted frame effect. There is also wording across the bottom of the screen which says "Clean, Safe, Renewable Energy" This is the end of the second sequence. The final sequence is shorter than both its predecessors. The background sound is that of birds twittering and a voice is heard saying "Without clean green energy our planet is..." With this planet earth explodes. Finally an image of a dandelion is depicted. The narrative's voice then whispers in a young persons voice "Spread the Word" The words are uttered so quietly you have to strain to hear. In a final effort to get the message across the dandelion is blown and its seeds are spread. This is what we must do to spread the word of peace - the word of Greenpeace. ...read more.

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