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Discuss two mobile phone adverts.

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Introduction

GCSE English Assignment 2 I will be discussing two adverts. The first one I will be discussing is titled 'the latest phones' written by a mobile phone company called 'smalltalk' which advertises a mobile phone advert. The second advert is also a mobile phone advertisement titled 'Plilips fisio 820' written by the mobile phone company 'Philips'. For both of these mobile phone advertisements I will explain what the designers of the two adverts are trying to do. The major purpose of the first advert is to advertise products the newest phones and to persuade the target audience into purchasing a mobile phone which goes for the second advert too. For this advertisement the company identifies itself by displaying the company name and the brand logo, in the bottom right-hand side corner of the page. We can see the purpose of this advert in the quote. "the latest phones direct to your door." In the quote above the advertiser shows the reader the this advertisement is going to advertise the latest phones. In my opinion the target audience for this advert are teenagers and people in their early twenty's. I think that the reader of this advert is shown by this quote that this advert is going to present to him/her the latest phones that this company has and if he/she orders a phone, it can be delivered straight to their door. ...read more.

Middle

Which would imply to the reader that you get nearly everything is free. The product-centred techniques appeal to the target audiences' modern lifestyle, which means that he/she might want to have a mobile phone to fit in at school or college which is known as peer pressure or it could be used as a fashion statement. I think for this advert the advertiser will succeed in persuading the people that their desire is a need. The second advert is only advertising one mobile phone unlike the first advert, which advertises a whole verity of phones. This advert is advertising the Philips company's new phone which has a colour screen.The name of the phone is shown at the top lest-hand side of the page, which can easily be noticed and read.The picture of the pone is displayed in the centre of the advert. Under the picture of the phone it says, "As colourful as you are." Which suggests to the reader that your picture can be stored in colour on the phone. At the bottom of the advert it gives a detailed description of the phone and its services. The product-centred techniques appeal to the target audiences need for value for money. ...read more.

Conclusion

The use of language in the second advert is set as an informal tone. This language uses Wit, there is one pun that I have noticed and this is in the quote, "As colourful as you are." I feel that this quote has a double meaning, first the advertiser is talking about you the reader and the advertiser is also talking about the new mobile phone with a colour screen. There is no technical jargon used in any of the two adverts. The response I think the first advertisement would want to achieve is for people in their target audience to phone them on the free phone number provided at the bottom of the advert. People would phone and order phones that they read about and liked. And people would also visit their company website, or e-mail and fax them. So that they would get more customers and there business would grow. The response I think the second advertisement would like to achieve is for people in their target audience to phone the number at the bottom of the advert and to have enquiries on how and where can you buy Philips fisio 820. So that they would have a larger variety of customers. And they would like people to visit their website which is also given on the advert. Aleem Riaz 10078688 Media Assignment Aleem Riaz 10078688 Media Assignment ...read more.

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