• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Discussing the More Th>n Insurance advertisements.

Extracts from this document...


Advertisements Statistics tells us that the average person sees about 150 000 television adverts before they have reached the age of 35. Television adverts have been very successful for their ability to impose both visual and auditory effects. They are known for their humour, pity and for their power of persuasion. The potential for advertising through the medium of television was swiftly recognised and a multi-million pound industry was generated. I have chosen the 'More Th>n Insurance' advert because it is interesting in terms of its simplicity and lack of sophistication, yet its immediate appeal is also interesting. The advert begins with three football fans sitting on the couch, in the lounge, staring blankly at an empty space in the cabinet, where the television should be. Two delivery men come in, put the television in place, plug it in and leave. A football match appears on the television and someone scores, the dog then starts to jump up and down in joy. This advert was shown on Mondays before 'Sons and Lovers', as this was near the time when some form of football was generally shown. This particular advert is one of a series about the firm which all feature 'Lucky the dog'. The advert takes a simple two part structure which follow-on to the other; before and after the television and delivery men come. ...read more.


Everyone except the two men have seen the snowball and are running around screaming. Suddenly the snowball rolls over the man who isn't with Capital One. The narrative just involves a little amount of dialogue between the two men about credit cards, bills, bad credit ratings, and high bank balances. This advert was shown on Mondays before 'Sons and Lovers', but this advert can be shown any time because it applies to many people. This particular advert is one of a series about the firm. The advert takes a simple 1 part structure which follows-on to the voiceover and print. The moods of the men are cheerful; the one who isn't with Capital One has a slight hint of fear in his voice. The humour employed is visual and a case of dramatic irony, as we can all see the big snowball coming but the men have no idea of the coming danger. The (somewhat) static location is near the shop in a snowy town, with mountains in the background. The dominant colour is white which shines naturally in the daylight whereas the previous advert uses neutral colours. The voiceover begins after the man is rolled over by the big snowball. It is the voice of a male who has an RP (Received Pronunciation) ...read more.


In the first advert, the camera focuses on each character individually and then items like the clock and television space and pans across, in the second advert the camera pans across focusing mainly on the two men and uses frontal and side views to shows the scenery and what is happening in the background. There is print on both adverts, but significantly more on the Capital One advert, they print comes at the end of both adverts after or during the voiceover in both cases. There is music only in the More Than advert, which comes when things start to get better i.e. the delivery men deliver the new television. The music is uplifting and cheerful. In contrast to this, there is no music in the other advert at all. The auditory effects of the More Than advert are interesting as it uses a clock and with every tick the camera pans from face to face as it gets faster and faster. The auditory effects of the Capital One advert are limited to a rumbling and crunching sound as the huge snowball rolls across the soft and flaky snow through the village. They are both similar in type, as they are both one of a series about each of the different firms. Although television advertising had been around for many years in the USA, the very first television advert in Great Britain was only broadcast in 1955, advertising the sensational Gibbs SR toothpaste. Abhishek Singh 10VM ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Compare and contrast the techniques employed in a variety of print advertisements.

    The Audience may think that it shows that the smell is nice it will mean that the pasta sauce is tasty too. At the bottom of the advert there is an image shown of a jar of the Rustico Bertolli.

  2. My business strategy - computer shop.

    It is easy to see what social groups read a national paper, while this is harder with a local. As magazines are normally aimed at specific groups, the adverts also do the same. This basically means that if your shops sells computer parts, then you advertise in a computer magazine.

  1. Compare and contrast the two advertisements for "Mastercard" and "Halifax One"

    Brown in control with the credit card, giving the conclusion that any man could be the same with if they had the Halifax One debit card.

  2. Analysis of two print advertisements

    This shape could also with the love between two people, the two people in the advert. The slogan "love light to the full" is a pun on the saying "live life to the full" and "love life" as though the mousse can improve your life for the better, and make

  1. Compare two similar advertisements.

    actual company, there are the locations of several retail outlets selling their watches. The layout of both the advertisements are similar to most typical watch advertisements where there is always a dominant, striking image of the watch/watches of a particular brand, which catches the reader's eye.

  2. How Have Adverts Changed from 1955 To Today In the Medium of Television?

    This shows the person wearing them to be more conservative, considering themselves casual and laid back, yet tidy. Other brand names are associated with different images- such as an athlete in Nike clothes, or the traditional Cornflakes eating family man.

  1. Setting up a shop in York

    JJB is a well known national company with a trademark name and a good reputation. When I researched into this in the centre of York a lot of people named JJB sports as the main sports shop in York. When I asked why, most responded by saying that it is

  2. Compare and contrast two television advertisements: God Bless This Child (VW Passat), and Christmas ...

    She doesn't have anyone to protect her from the scary streets and she walks hunched up. Even though she is older than the girl in the VW Passat advert she is still vulnerable although in a different way. She is about 11 years old and has been, for an unknown reason, made homeless.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work