Does the Media Influence Everyone?

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Does the Media Influence Everyone?

Argue Your Point for Either Side Making Sure You Make A Clear Argument For One Side.

You do it without even knowing. Everyday you are influenced by the media, when you wake up, one of the first things you will do, and I speak from experience because I do it my self, you will look at your mobile phone, turn the TV on, turn the sleeper timer on your radio or check your emails. It doesn’t seem like much but already straight away in your lives you’re being influenced.

After that it doesn’t stop. you go to the kitchen and get some food, and I can almost be 100% sure when I say that there will be a product in that kitchen of yours that has been or is endorsed by a well known celebrity. Which again just shows another way in which the media influence us? I carried out a bit of background research before I did this essay, and this statement is backed up by what I found. I found that 87% of people I asked have brought something because of celebrity endorsement. 100% of people owned some products that had been endorsed, be it makeup, cooking equipment, shoes/clothes whatever. Of all these people they said that they were not influenced by the media, but when asked why they brought that product then, they challenged me by saying they needed the products. Thinking back on this I wished I had challenged them back and said, well what if the celebrity endorsing them had a bad reputation, would you still have needed it then? I'm not saying they all did buy it because of the celebrity on the adverts/billboards but I do believe a large number of them did, and that the famous person just persuaded them to buy that product and not another one by a another brand.

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Everyday, millions upon millions of people watch television, and this is broadcasting 24/7 and is designed firstly for entertainment but secondly to influence I believe. I'm sure if you were to ask a broadcasting producer they may argue, but I would say a high percentage of adverts on at prime time are products being sold and another high percentage of them would have a popular famous person standing there with a “cheesy grin” trying to sell it to you. So with this in mind you can quite clearly see that television is now just another way of selling us ...

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