The hair colours on the model on this advert are shockingly bright and represent the significance of fun, as the model is having fun and the advertisement shows that it is because of the hair colour.
The slogan ‘There’s 2 shades of life, Have you found yours?’ symbolises the change you could have in life to make it more interesting. This product is the change in the girl’s life. The word ‘two’ is replaced by a number to appeal to teenagers more, as teenagers use shortened words when writing text messages and e-mails. The font is large so it stands out and is easy to read, which will make reader want to read it. As they will not have to concentrate too much on what it is saying. It is placed at the top of the page so it is the first thing they read, it will hopefully make them look into the product further after reading it.
The next advertisement is aimed at the secondary target market. Again the page has been split into two, this time showing the woman’s schedule at the beginning and end of the week. On Monday morning the woman dyed her hair a toned down colour, which is brown. This is because she is at work and she wants to give a professional impression. On Friday night the woman’s hair changes to her second choice of colour, which is red. This is bright and suitable for when she is out with her friends having fun. The advertisement uses the advertising desires of a wish to be up-to-date and also a wish to have excitement. The changing of colours can maintain her professional standard yet also have fun, without taking up any extra time. This is the reason we have chosen the slogan ‘For the woman on the go, When you have everything but time’ this will make the reader feel they could have time to have a change in their look without it getting in the way of their work life.
The angles of both pictures are straight on to show that they are just regular people and so that readers can relate to them. In the first picture the woman is at a computer and looks like she is concentrating, she is dressed in smart clothes to give her a professional impression. The background is of a high-powered office. In the second picture she is dressed in party clothes and looks relaxed and like she’s having fun. She is drinking an alcoholic drink, which shows she is grown up and responsible. The background is a club and her friends surround her.
Both advertisements feature the ‘Double Shades’ logo the bottle and he price. The logo is shown so people will know what the product is called and what to look out for in the shops; the logo is bright and is two toned this is another way of showing the product changes colour. The bottle is shown to attract readers, as it eye-catching; it is colourful and is distinctive, and easy to use. The price has been reduced for a trial period, we chose to show this is the advertisement because readers will feel like they are getting a good deal and will purchase it sooner in order to buy it for the special price. Both advertisements show simple instructions on how the product works; this is to give reader more information about the product.
Two similar advertisements that were close to the campaign that we used are for, Live Colour Xpress and Maxfactor’s Lipfinity. The Live Colour Xpress advert also shows a desire to have excitement; it features three pictures of a young girl with three different colours in her hair in each picture. It uses bright colours as in our adverts. It also uses slogans that have similar meanings and reasons to ours such as ‘another day, another look’ and ‘which colour will you choose for your next date?’ Like our advertisement it is trying to say buying their product will bring change into your life. The ‘Maxfactor’ advertisement is not advertising hair dye, but it is advertising a beauty product. The advertisement is split in three sections and uses the same before and after technique that we used.
Both the advertisements will be successful in selling the product. The advertisements prove that if you are a teenager it will bring excitement to your life because it will give you a totally new look in a short amount of time. The second advert shows working women that it can keep them up-to-date without throwing them off track with their busy work lives.
The advertisements also show that people will want to buy this product because it is an exciting new product and it is easy to use. This hair dye lasts twenty washes, rather than ordinary hair dyes which only last eight to ten washes. The packaging is eye-catching and easy to use. The product has been well marketed; readers will be attracted to the bold pictures and writing. People will also be convinced to buy the product because of the special offer price, which has been stated on the adverts.
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Neha Bharadia