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'Double shades' - the hair colour with a difference - Analysis of an advert

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Introduction

Media Coursework 'Double shades' - the hair colour with a difference Ever wish you could change your hair colour without any hassle? Ever get tired of just one colour? Then you're looking for 'Double Shades.' Double Shades is a brand new type of hair dye. Dye your hair the colour of your choice and after ten washes it will change into another colour of our choice. The product lasts exactly twenty washes, which gives ten washes for each colour. The demographics of the primary target market is 15 - 20 year old girls of any ethnicity and any education and class because it is not too expensive and very simple to use. The reason for choosing this target is because it is an interesting new product that will attract them, as it is fun, new, exciting and does not cost too much. Just what all teenagers are looking for. The Secondary target market is 20 - 30 year old professional working women, again of any ethnicity, education and class; the reason for this is because it will be convenient to their lives as they are too busy to worry about changing their hair colour. ...read more.

Middle

As they will not have to concentrate too much on what it is saying. It is placed at the top of the page so it is the first thing they read, it will hopefully make them look into the product further after reading it. The next advertisement is aimed at the secondary target market. Again the page has been split into two, this time showing the woman's schedule at the beginning and end of the week. On Monday morning the woman dyed her hair a toned down colour, which is brown. This is because she is at work and she wants to give a professional impression. On Friday night the woman's hair changes to her second choice of colour, which is red. This is bright and suitable for when she is out with her friends having fun. The advertisement uses the advertising desires of a wish to be up-to-date and also a wish to have excitement. The changing of colours can maintain her professional standard yet also have fun, without taking up any extra time. This is the reason we have chosen the slogan 'For the woman on the go, When you have everything but time' this will make the reader feel they could have time to have a change in their look without it getting in the way of their work life. ...read more.

Conclusion

Like our advertisement it is trying to say buying their product will bring change into your life. The 'Maxfactor' advertisement is not advertising hair dye, but it is advertising a beauty product. The advertisement is split in three sections and uses the same before and after technique that we used. Both the advertisements will be successful in selling the product. The advertisements prove that if you are a teenager it will bring excitement to your life because it will give you a totally new look in a short amount of time. The second advert shows working women that it can keep them up-to-date without throwing them off track with their busy work lives. The advertisements also show that people will want to buy this product because it is an exciting new product and it is easy to use. This hair dye lasts twenty washes, rather than ordinary hair dyes which only last eight to ten washes. The packaging is eye-catching and easy to use. The product has been well marketed; readers will be attracted to the bold pictures and writing. People will also be convinced to buy the product because of the special offer price, which has been stated on the adverts. _____________________________________________________________________ Neha Bharadia 1 ...read more.

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