• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

English Media Car Advert Analysis

Extracts from this document...


I have chosen to look at two car adverts found in magazines; one for the Subaru Impreza, the other for the Honda Civic.The name "Impreza" sounds like the word "impress", which is the impression the manufacturers want to give of the car. Subaru is trying to sell the dream of owning a car that will turn heads and astound people with your car. "civic" means to be connected with the dutuies or obligations belonging to a community, this suggests that the company want you to experience a sence of belonging when you buy this car. it is selling the idea that if you own this car you will be included and accepted in the community and that if you dont you will be out cast from society. These adverts are aimed at different audiences, the main reasons for thinking this is the different colour schemes. The stark contrast of the Subaru advert suggests that it is aimed at more fast paced, younger people whereas the Honda advert's simple dark grey/black implies that this car is for people who are far more laid back and relaxed perhaps retired people. ...read more.


The Honda Civic advert has a picture of the car which appears to be driving along a close up of an image of the same car which shows that is is not a big bulky car but is petite and elegant. It also looks like it is driving into the light because of the backgroung colour fading into a lighter shade; this implies that when you buy this car it will brighten up your life. This picture relates to the slogan ("the power of dreams") because it's not every day that you drive along the roof of another car, it's something that could only happen in your dreams. Also, it is said that you dream in black and white, which are the main colours used in the advert. The car in the Subaru advert is a medium close up to show the fine detail of the car without making it look too dominant or too unimportant. It is a medium angle which is to show the profile and shape of the car but it doesnt look too big or small. ...read more.


there is also smaller text in lower case at the bottom of the page which gives details about the car and it's features. theweb address is also included on the advert so the viewers of the advert can find more information about that particular car or other models they have. the honda advert has a simple caption "The Power Of Dreams" this carries on the theme of relaxation because it is simple and to the point. the white text feels quite dreamy which fits the slogan used. there is very little information about the car, just a web address and a number to text them on. this is perhaps to encourage people to visit thier website or to text them. i think that they are both effective adverts because they both identify their target audiences well and adapt the adverts to fit. The subaru advert in particular is very effective because of the creative use of words. the honda adverts use of inagery is aslo very imaginative and a memorable way of advertising their product, though i think theor could have been more information about the car. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. GCSE English Language Assignment, KH2: Media

    He doesn't need other people to recognise his achievments. He seems to be the most secure of all the three characters, as a result of this. Later, the scene shifts and the trio are shown to be leaving the changing rooms and, upon reaching the street, the third, more self-

  2. GCSE English Coursework

    At the bottom of the advert is says " Trust Boots". The audience may want to buy this because it is a well-known brand. It has a special offer and people will think may as well buy it as it is on offer.

  1. Analysis of an Audi car advert.

    It appears the advert is set in Berlin Germany due to Audi being a German car and during the advert Eastern European architecture is shown. The car passes a fair ground carousel, which is of great interest to the boy due to the bright colors.

  2. Analysis of the Subaru Advert.

    Legacy is a gift or sum of money, which is passed from the past generation to the next generation; this name is linked to the second part of the slogan, " The next generation". A Legacy is usually something valuable or precious; this is a very good theme for the car.

  1. Advertising - the car industry.

    I have chosen a few still shots from the advert, to explain how they have used techniques, such as the angles of the shots, and tried to get details of the car across to the customer, such as how safe it is.

  2. For my English project we have been asked to investigate a particular use of ...

    The advert is on a double page, and the car is the first thing you see. Above the car is the slogan "get the body you've always wanted". The car is positioned so as you can see both the front and down the side.

  1. In relation to the Honda Hrv 5 door advert and one other car advert ...

    printing of the ad, but by having the car as a very powerful red, to be noticed, the reader should realise how the car is being seen as the fifth person going mad in Newquay. The terms we give to this are 'Connotation & Denotation'.

  2. What makes an advert memorable?

    I think this advert is memorable because it is visually shinning - the scale is visually imposing and communicates the message effectively. Some of my next adverts are memorable because they are humorous. It may be cruel humour, gentle humour or black humour.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work