English-Media contrasts between two adverts

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[English: Media Coursework]

[By Elisha Brock]

[Miss Pledger]

Advertising is everywhere. It is the media side of promoting products/services/businesses. Adverts can be found in many places, such as bus stops, on billboards, in magazines, on the radio and on the television. Advertising normally draws the audience to the particular product/service/business by using image, sound, and text in many different ways. Adverts affect our everyday lives all the time (without us even realizing it!). There are thousands of adverts on the T.V, and they all affect people in different ways, by using persuasive language such as; “If you use this anti-wrinkle cream, you’ll look 20 years younger”. Most adverts say what people want to hear. They also affect us in everyday life on posters, vehicles, newspapers, the internet etc.

I have chosen two fragrance adverts. These are “Jean Paul Gautier- Le Male” and “Yves Saint Laurent- Elle”. They are Men’s and Women’s fragrances (by different people) and are found in separate magazines. The “Jean Paul Gautier- Le Male” advert was found in a Men’s magazine. The “Yves Saint Laurent- Elle” advert was found in a female gossip magazine. My first impression (as a girl) of the “Jean Paul Gautier- Le Male” advert, was that it’s quite dull- I’m not attracted to the colours of it and I didn’t think it “stood out “enough. However, my first impressions of the “Yves Saint Laurent- Elle” advert were totally the opposite, because I’m attracted straight away to the bright colours and the boldness of the bright background makes the avert stand out a lot more.

The copies of both the advertisements are very similar. In both, the only text on the advert is stating what it is (a fragrance), who it’s by (Jean Paul Gautier/Yves Saint Laurent), and the name of the product (Le Male/Elle). This is very effective because people will be drawn in because there isn’t a lot of writing, therefore they will concentrate more on the picture, which is the main thing that will make them buy the product.

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The main graphic (picture) on each advert are quite big/take up most of the page. This is to draw the audience’s attention to it. In both, there is a “main character” that is centered in the middle of the page. In the “Jean Paul Gautier- Le Male” advert, the colours in the background and the pattern on the top that the main character is wearing match the bottle. This is to make the audience think that if they wear that fragrance, then they will look and smell great. In The “Yves Saint Laurent- Elle” advert, the colour of the bottle ...

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