• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

English Media Coursework: Advertising

Extracts from this document...


English Media Coursework: In this essay I will be comparing four adverts. These adverts are as follows Citroen C4 - Dancing Transformer, Fosters - Robot Cleaner, Stella Artois - Hidden British airman and Grolsch - Grolsch Premium Lager. This essay will compare these four adverts and also portray the way they use certain techniques to attract the viewer into buying into their products. The first advert to be analysed is the Citroen C4 - Dancing Transformer. The basic storyline of this advert is as follows; a Citroen C4 is in a car park, then suddenly like a 'Transformer' turns into a robot and with its stereo playing dances to music. This advert has been proved so effective that it has actually won awards for its computer rendering and ability to sell the product. This advert uses a variety of advertising strategies to formulate a strong front to this advert. The music used is 'Les Rythmes Digitales - Jacques your body' which was popular clubbing music in 1998. The theme of the 'transformer' relates to when transformers were very popular from 1985 onwards and were prevalent with 6 to 10 year olds. The music in this advert was popular in clubs between 1998 and 1999. ...read more.


At this point music gently starts to play, gradually getting louder and louder. A common strategy to use in adverts is sex, but it probably isn't counted as a strategy in this, due to most humans not being attracted to vacuums or robots. The robot calmly and coolly lifts up a can of fosters and pours some down a hatch in its chest. Then 2 pieces of writing appear on the screen "Drink Australian, Think Australian" in type of writing you would find on the front of a Chinese restaurant, but said in an Australian accent by a voice-over. As the man stands looking mortified at his robot, with very exaggerated actions throughout the advert, a 'ping' is heard from underneath the bed sheets. The man snatches up the bed sheets and to his disgusts sees a microwave in-between the robots legs. The advert ends with the Japanese man making an 'Urgh!' sound. This is very good use of comedy. In this advert there is two main contrasts, the robot who drink Australian beer, and acts in a very laid back type of manor. And then the stereotypical fast paced life of a Japanese businessman. ...read more.


Then the Dutch man slowly opens a bottle of Grolsch while the sound of him opening the bottle is enhanced. This is very effective in the Dutch man look refreshed and giving you the impression that it will have the same effect on you. This sequence is shortly preceded by the aliens dropping the trucker back into the river in a barrel type device with an also 'louder than life' splash, which has obviously been enhanced. The scene roles on to the aliens coming in their spaceship to a large storage park full of containers of Grolsch Lagers. The colour pretty much everywhere is green to relate to the fact that everything about Grolsch is green. This is a dominant feature, which is portrayed throughout the advert (the green). Once the spaceship has entered the atmosphere the aliens sit down and relax (again promoting the fact of relaxation and refreshment) while drinking Grolsch. This is where the main humorous part comes into play. One of the aliens (also green) while sitting down drinking Grolsch, points at his fellow aliens chest. Then when his fellow alien looks down the alien flicks him in the nose. This was a very effective piece of advertising due to school children actually mimicking this, so every time someone does that it reminds people of Grolsch. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. My business strategy - computer shop.

    Below ?5000 4% ?5001-?15000 21% ?15001-?25000 40% ?25001-?35000 10% ?35001-?45000 20% ?45001+ 5% Do you shop in the local area? Yes 83% No 17% Why? Good choice 15% Lack of choice 67% Poor parking 15% Other 3% Where do you buy your electrical goods from?

  2. Gender in the Media

    Twice as many women were seen with children than men and 56% of women were judged to be (only) housewives. Recently, advertisers have begun to change the way they use women in advertising. Through my research I will show the changing roles of women and their relation to men by

  1. Advertising an Essay On Advertising, With Special Emphasis On the Language Used.

    DANNIMAC Advert The weakness envy is also used in advertisements. It plays on the need to be as attractive, happy or successful as the people around you. The advert is advertising raincoats. The picture shows three young, pretty women enjoying themselves in the rain.

  2. Media Coursework: Advertising

    My product is mainly aimed at working men, with good income. They would probably be living in the urban area, maybe like the city. They would probably be about 20-35 years old, and don't have a wife or children. They are probably looking for a date.

  1. What is the most effective form of media advertising?

    Also at the end of the product the company shows three other products. So this means that they are trying to advertise three products. The location of the advert is an exotic one. Also there is sex appeal by showing the models body. Printed adverts are found in many places.

  2. Evaluate the marketing strategy for 'Budweiser' lager.

    are mainly consumed by people in the lower classes. Budweiser, in my opinion, is marketed to men, aged between 18 and about 30 in socio-economic groups C2 to E.

  1. This coursework aims to decode the representational code in and advert which is trying ...

    advert, they have put the product in line with a man, and compared to him it makes the laptop look fairly small. Focus, in the advert industry is used primarily to divert attention to something, and/or to make something stand out.

  2. GCSE Coursework Media - Neutrogena Foundation

    On the front of the bottle the company name is designed in black bold letters and it stands out and catches your eye. Also on the bottle it states that the foundation is for a specific skin type, and a skin clearing look and that it has a blemish treatment and contains salicylic acid.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work