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Essay for media

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  • Essay length: 1853 words
  • Submitted: 21/11/2008
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GCSE Audience and Production Analysis

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Analysis on 'Itchy and Scratchy' short video

By Abdul Rehman

Before 'The Simpson Movie' intro, the directors cleverly displayed a short video known as 'Itchy and Scratchy'. This short animated video lasting approximately 15 minutes brings up many moral and ethical implications.

At the start of the video, a bird's eye shot zooms onto a 'planet-like' location where a seemingly normal space shuttle lands. Judging by the white cratered surface of the landing location and non-diagetic soundtrack from 'Apollo 13', most audiences wouldn't argue it is meant to be the moon. However, as the shuttle door opens and the figure in the space shuttle turns out to be an odd looking cat with a sticking out tongue. Clearly this is mocking Neil Armstrong, first man on the moon. Then, the cat meets up in the middle with a mouse holding the American flag up. This clever representation brings up the race between the Russians and Americans to the moon, and how the Americans 'won' on July 20, 1969 which was broadcasted on TV to over 500 million viewers. However, looking at the waving flag, the moon hoax conspiracy is brought to the audience's attention. This

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