• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Essay on The Guide Dogs For The Blind Association Advert

Extracts from this document...


Essay on The Guide Dogs For The Blind Association Advert The purpose of the advert is to attract any adult, who would be willing to adopt a litter of puppies and contribute towards putting them through a training course that lasts eighteen months. However, the target audience for the advert could be practically anyone, as the advert has been designed to "capture the heart" of whoever reads it. The ways in which the advertisers have managed to encourage people to take part in the programme are anything from tactful adjectives such as cuddly and cute, to large illustrations of doe-eyed puppies that the reader is drawn to. On quick examination of the advert, your attention is instantaneously taken to the eyes of the puppy featured in the large photo. ...read more.


The "help teach new dogs old tricks" is an ironic reversal of the saying "You cannot teach an old dog new tricks". Using the word "teach" also fits in with the idea of the puppies being "pupils." The next few sentences and single words are very effective, with minimum effort. The words play off of each other, "Cuddly", "Cute", "Playful" these make out that the puppies are great fun, very much like children.. "Indispensable" means that you cannot do without them. The advert goes on to tell you why you must assist and adopt a puppy. It talks about how "one day Polly, and the rest of her litter, will become guide dogs." Giving the dog a name personalises the advert, making you feel that you are really needed. ...read more.


"To adopt your star pupil" has been personalised, and the sentence "to receive your quarterly pupdates" is a play on the word update. "Just call" makes it seem like it is so simple, and you may as well go through with it, having the telephone number in large, bold font makes it easy to read and noticeable. The language sets the tone of opting in when you come to the send of slip, "Yes, I would like to Adopt a Litter for �6 a month". Overall the advert is very successful in outlining the needs of the organisation with simple, yet effective single words and short sentences. The large eyes play upon the real and perceived British love of all things furry and cuddly, the end result is the hopeful contributions to improve the lives of blind and partially sighted people with the assistance of a trained guide dog. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Case Study Star Alliance

    * Increased opportunity to reach economies of scale. * Assist in elevating brand awareness (i.e. Thai airlines, much greater exposure) * Increased sale synergies. * Leadership is able to take control in home markets. * Ability to leverage position via strong association with other carriers. * Creates a higher quality network. * Mileage accruals on frequent flyer programs.

  2. AQA Marketing Essay

    Another example is Umbro which is a brand that makes football kits which are products. It is the Brands that do marketing so that their products can be successfully bought by their target audience by satisfying them. These two brands have been successful because their marketing has been successful, as they have used the 4ps.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work