Evaluate & Analyse The Ford-Mondeo Television Advert.

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G.C.S.E ENGLISH: Media Unit: Evaluate & Analyse The Ford-Mondeo Television Advert

The problems that advertisers face when they are making an advert for TV are that viewers can easily switch it off.

Therefore, they have to make it much more interesting by trying to fit a very appealing story line into a thirty second advert. The Ford-Mondeo campaign has skilfully done this by advertising ‘SAFETY’, but in the format of a horror film. The people who make the advert know that when you are watching a film, you have to focus your full attention on to understand it, so they made the advert in this layout in the aim of  making it short and arresting so that people watching it will pay attention in order to understand it.

The Ford-Motor company had to develop an excellent advert for this particular car because the Mondeo model is aimed at families. The objective was to launch a new version of an old car. The purpose was to boast one of their new and improved features, which is mainly safety.

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The Ford company is also striving to focus on ‘ambitious’ customers        

So as to attract a well off  group and convince them to own the Mondeo range. In other words they are trying to say, if you buy a Mondeo car you belong to the ‘ambitious’ class. Perhaps, it is also an attempt to prove that the car is ‘unique’, as there are about ten other similar cars currently on the market.

The Ford-Mondeo advertisers tend to focus more on safety knowing pretty  well that it is the key selling point as Mondeo is aimed at families. ...

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