• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Evaluate how effectively the Barnardo's website presents it's campaign to prevent child poverty.

Extracts from this document...


Evaluate how effectively the Barnardo's website presents it's campaign to prevent child poverty. You should consider: * The layout of material * The way in which language is manipulated * The effect on the intended audience In this essay I will analyse how the use of graphics, language, lay-out and links in this website are effective in raising peoples' awareness so that Barnardo's can help to stop and prevent child poverty. Barnardo's deals with many situations and projects such as day care and play schemes, after school clubs, advice and counselling for parents and parenting education. There are over three hundred of these projects, run by Barnardo's, around the UK. In this website, Barnardo's are appealing to a younger audience. In the text it tells us that they have launched an e-card campaign asking 1 million "children and young people" to respond. I think this is a good idea because most of the young people are on the Internet now as opposed to the older generation. The other aspect of the article that appeals to young people is the fact that it is related to people of the similar age groups and the case study can be related to more easily by younger people as it is about a young person. ...read more.


The logo is a picture of what looks like two adults with a child and they look quite cheery which makes you think that the lives of children who are victims of child poverty will end up like that if they get the help from Barnardo's and the nation-wide public. The slogan underneath this backs it up, it says " Giving Children Back Their Future", which is what Barnardo's are trying to do with this campaign. The slogan and logo are effective, when presented in this way, because they make you feel like you can trust Barnardo's to give them a better future. Throughout the website, Barnardo's keep mentioning the other facilities they operate, which reinforces its stability and reliability. On the first page it leans on the fact that it is safe and offers a safe environment, "safe and stimulating place to play". The charity does this to show their audience that they are reliable and determined about stopping and preventing child poverty and about getting all the help they can with the campaign. You see can that they always are looking towards the future of the children. The case study that is included supports this. The case study is a human appeal about someone who was a victim of child poverty and the conclusion of the study tells us how Barnardo's helped and how the boy is going to change his own life and turn everything around. ...read more.


They don't use a large variety of vocabularies so that younger people can understand it better because it isn't difficult or challenging. The text has a lot of emotive language such as, "inescapable aspect" and "lacks local amenities". The word "you" is used, in the context " You can be a force for change", which makes you think that they are talking directly to you and makes you feel that the children's lives are dependant on you. In the section headed "the facts" bullet points are used which makes the text a lot easier to read and you think that you are reading very little but you actually take in a lot of information. I think that the idea of a web page is very effective because I know that I would prefer reading something of the Internet than reading a leaflet on a campaign. The most effective technique, I think, is the case study because I thought it was very moving and after I read it I could slightly relate to it because the person seemed to be about the same age as me and obviously wanted to change his life around. What Barnardo's did to try and change that boy's life was spectacular. After I finished I sent an e-card because I was persuaded into doing the right thing which was the whole point of the campaign. Danielle Spackman 11MCO Media Essay Miss Gunning 24-09-03 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Narrative section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Narrative essays

  1. Language investigation on two magazines, 'Top gear' and 'classic cars'

    all the readers, making it a easier read makes it more accessible to all kinds of people, which Jeremy Clarkson and Top Gear are aiming at, as it a major show what's important is ratings from the public.. Text B uses a lot of quotations to make the race an active part of the article 'turn right.

  2. Analysis of 'Blinking Hell', a Sight Savers International Campaign.

    This particular word is used to, again, try and engage the reader into some form of emotional involvement all aimed to making the reader part with thier money after reading the article. The writer proceeds to explain the consequences it has on the victims and how it will subsequently affect their lively hoods.

  1. How do charity leaflets persuade the reader to donate money?

    The inside of the Oxfam leaflet starts with the situation in Ethiopia, 'devastating drought', 'fragile economy', 'disaster'. The paragraph after starts with a rhetorical question saying 'What is Oxfam doing?' Underneath this heading, there is a picture of an Ethiopian mother holding her child who looks to be crying.

  2. How effective is X-Men at presenting the flawed hero and the sympathetic villain through ...

    The director presents Magneto with a mixed personality through the use of dialogue, 'I will bring you hope old friend. And I ask only one thing in return. Don't get in my way', this tells us that even though Magneto is sworn enemies with Xavier, he still asks him with

  1. Comparison of two Afghan Appeals.

    The opening phrase of Appeal 1 is, "After twenty years of civil war and three years of devastating drought". Whilst appeal 2's opening phrase is, "After years of war and drastic drought". The use of stating 'twenty years' instead of just 'years' puts an emphasis on the amount of time

  2. Create a Garden Centre Website for a garden centre.

    * A picture of the garden centre. I have downloaded this from file and it is in the centre of the page; it is bright and colourful. Page 2 * The title of the page. For this page it is trees and Shrubs.

  1. Comparing Two Charity Advertisements

    This helps to make it more shocking and give the text more of an impact. Short sentence structure is used to make the reader remember, short sentences are also more effective than long sentences, which helps the reader remember what is said.

  2. I have been asked by Going Places Travel agents to create a presentation for ...

    Hyperlink: "Index Page" Button Go to: Slide 2 Hyperlink to website: "3 day Luxury Safari" text Go to URL: http://www.krugerpark.org/Safaris___Hikes/3_day_Luxury_Safari/3_day_luxury_safari.html Hyperlink to website: "4 Day Cultural Tour" text Go to URL: http://www.krugerpark.org/Safaris___Hikes/4_day_Cultural_Tour_/4_day_cultural_tour_.html Hyperlink to website: "6 Day Rhino Trail" text Go to URL: http://www.krugerpark.org/Safaris___Hikes/6_day_Rhino_Trail/6_day_rhino_trail.html Hyperlink to website: "7 day Kruger

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work