Evaluation Commentary on advert

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Emily Heywood

Evaluation Commentary

In my media studies project, the whole class was asked to plan an advertising campaign. We had to design our own chocolate bar, such as come up with a name and decide what the chocolate was actually going to contain and two magazine adverts and a billboard. We formed the group up to at least four people. I formed a group with Stephanie Jones, James Taylor, Laura Roberts and myself Emily Heywood. As a group we discussed various package designs and adverts and we decided we wanted a luxury chocolate bar as we feel they sell best, such as Galaxy bars they have been going for many a years and still as popular. We had a whole English double lesson looking at existing products, every chocolate we looked at was made from Cadburys as they show within there products there target market they show a clear link such as the colours they use and the font they print on the bar example for children they have bold fun writing to attract the child attention they also use primary colours because firstly they associated with youngsters and children understand them better such as yellow colours they think of the sun and happy therefore they are attracted. Looking at advertising conventions for targeting adults we noticed that they include a lot of elaborate design which the italic writing which makes it look expensive they don’t have any attractive fluff on or cartoons looking happy to attract them. We wanted a background to be basically chocolate swirls just existing in thin air appearing out nowhere this would create an affect of luxury and this is the effect we wanted to create so I feel we succeeded, We didn’t look at any other existing products we didn’t want to really because we feel we might of got a lot of the ideas from it and basically copied it and changed it slightly I didn’t want to do that because I wanted the advert to be 100% ours and unique otherwise I wouldn’t be proud of my outcome.

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        Firstly we wanted to have a really chocolaty background to set the scene of indulgence and to attract woman to buy out product, we made two adverts to go with our two best adverts, one with me in the sky reaching for the chocolate bar. We wanted to create the impression that anybody would do anything to get to this chocolate bar and using the sky I think we achieved this, as everybody knows that to be in the sky is basically impossible. We firstly thought of these two backgrounds so I think to not be able to think of ...

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