Evaluation of Magazine "Velo Sport"

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Evaluation of Magazine "Velo Sport"

Introduction:

I and my partner both produced a cycling magazine called "Velo Sport". In this evaluation I will have to analyse many factors, which will be described in the essay. I will look at a lot points individually and consider the following factors; the masthead, the colours used, the house style, the main image, the logo, mode of address, the target market, the style of the lettering, the emotive language used and the effectiveness of the images and information used within the magazine.

The Masthead:

The masthead on our magazine consists of our company logo "Velo Sport" followed by our web site address "velosport.com" Also at the top of the front page we have an image of a race bike with some large bold text next to the right of it stating that there will be a review in the magazine about the "Specialized Roubaix" - a top racing bike within the biking community, by having this here and on the front of the main page this should be more persuasive towards the reader on making the decision to purchase the magazine, also by using large and bold fonts (we mainly