• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Evaluation of the Froops Campaign

Extracts from this document...

Introduction

Evaluation of the Froops Campaign Aim and Purpose Our aim and purpose of our products is to deliver first-class snacks to the general public. We done this by making convincing advertisements and packaging, and so on. We make a wide range, or flavours for our fruity flavoured crisps. Some of which are ''Awesome Apple'' and ''Stringy Strawberry''. Although many generations enjoy our produce, the main age target for our crisps is between ten-to fourteen. To influence our targets we have made a variety of different characters to represent our flavours. The logo. I think our logo persuades the audience into thinking it is a first class product. [It is!] The logo has a first, second and third stand-with some of the characters on all the stands. ...read more.

Middle

Michael Daniel The television advert The television advert lasts for thirty seconds. We divided the whole advert into six main parts-each one lasting for five seconds. The main plot behind the advertisement is Jack, an normal average teenager walks into his local shop. He buys a pack of froops then walks tries a froop, then runs back into the shop and buys another six packs! There is no commentary, just sound effects and the voices of Jack and the shopkeeper. The main sound effects we have chosen are footsteps, door openings, and speech. The sound effects are comical, which attracts young and old audiences alike. Whenever the name froops is mentioned in the advert heavenly music drifts from the speakers. ...read more.

Conclusion

The Poster The poster is a sparkling packet of froops amongst other Michael Daniel dul packets of crisps. At the top of the poster is the froops logo, and at the bottom there is a short message which says ''bursting with fruity flavour''. It has a very colourful foreground and all the text is black and bold. After looking at the froops poster customers think that froops are ver tasty, and are much more appetising too eat then normal crisps. It also has all the froops characters around the poster. The packaging The packaging of the froops crisps has all the information required for a crisp packet, nutritional values, price, ingredients, and the logo and slogan. All the text on the packaging is bold and black, and the actual packing has a character depending on what flavour it is. The appearance of the packet is tropical and is attractive to the eye. Michael Daniel ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Free essay

    Essay for radio

    The market audience is mostly adults and a couple of teenagers. The Music is mostly Rock and Pop. The schedule is put on a certain way, for example they put on The Ugly Phil Breakfast Show on the morning, so when people are having breakfast they could listen to him and get ready to go to work or school.

  2. Advertisement Commentary.

    Also the words are more memorable with quick sharp meanings so they will stick in the readers mind. The types of anecdotal evidence back up the points given in other texts with a more emotive effect on readers. The audience also will be more likely to find the other text purpose believable- like buying the product.

  1. Practical Evaluation of Sitcom Intro Sequence

    the drummer exit the toilets with lipstick on his face, giving the same desired effect, although lowering the element of comedy to our piece.

  2. Produce a communications campaign for an aftershave called Blizz.

    And, of course, your advertising has to conform to general laws governing printed and broadcast material - from libel and decency to copyright. E4 The plan of my advertising Below is a plan of my advertising campaign. Type of advertising Cost Total cost Television Carlton (x4)

  1. This project requires me to produce a imaginary business

    Good after sales service � Convenience � Extended guarantee � Never undersold guarantee � Customer credit � Benefits that my customers will have to pay a small fee for are: � Home delivery � Home instillation � Customer credit (The money is made on the interest)

  2. Advertising - Peter Kay's John Smiths Campaign

    The quick changed in camera view enhances this contrast, we see a more distant shot, and so we are able to see the player's whole body. Peter Kay then remarks, "Have it!" As if he's pleased with the unskilled kick.

  1. This project requires me to produce an imaginary business.

    The reason that I will use penetration pricing is that this should attract customers, destroyer pricing is impractical as I would find it hard to compete with the large companies like Dixons, or Currys. To get my promotional price I would add on a certain amount to the price, around 15%.

  2. My business strategy - computer shop.

    my business these facts must be considered: * Competition * Parking * It must be in a area where the income is around ?15000+ (for my shop) From my research have found that the Kenton area meets the criteria as the majority of the inhabits are in group C.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work