• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Evolution of 'new' media.

Extracts from this document...


The advancement of technology has transformed dramatically in the 21st centaury and affects every aspect of our everyday lives. With the comparison of a South African example of 'traditional' and 'new' media products, in the form of the print and the on-line news providers of the 'Mail & Guardian' news product, this essay seeks to evaluate the implications of the development of 'new' media, and its affects on the likes of 'traditional' news products. Before delving into the issue of the impact that 'new' media has on 'traditional' media, it is important to define these two terms. 'Traditional ' media is commonly seen in the form of radio, television and print (newspapers). Each are separate entities and are independent of each other. They do not rely on each other for existence and do not influence each other in any way. As the term, 'traditional' media, is an incredibly broad term, it is difficult to give a precise definition for it. Rather, it is in contrast to the concept of 'new' media that a fitting definition for the term 'traditional' media is formed. Print media, in the form of the "Mail & Guardian" newspaper, is a South African example of 'traditional' media. The term 'new' media refers to the forms of media content that "combine and integrate data, text, sound and images of all kinds"(Flew, 2003: 10). ...read more.


Here again the advantages of 'new' media are highlighted. The likes of 'traditional' print media are also limited by space, resulting in the actual content to be limited. Thus in 'traditional' print media, only selected articles feature in the news. On the other hand, 'new' media, in the form of on-line articles, tend to contain more in-depth articles, as well as provide additional information on related topics in the form of "layered journalism" (Dessaucer, 2004: 125). This idea of "layered journalism", utilizes the feature of "hyperlinks" (Flew, 2003: 15). As explained earlier, "hyperlinks" provide the reader with "links to other related information, including past stories, multimedia features and links to other websites that offer primary source information" on a specific subject (Dessaucer, 2004: 124). The advantage of this is that the reader is provided insight into specific topics, without much effort and without actively having to search for it. Limitations to 'traditional' media are found in the area of interactivity. Person-to-person interactivity in 'traditional' media is extremely limited in comparison to that of 'new' media forms, which both facilitates and stimulates interactivity on all levels. "Internet usage involves person-to-person communications, group communication...through electronic mail (email), news groups, chat rooms, mailing lists and the World Wide Web" (Flew, 2003: 12). This increased interactivity, stimulated by 'new' media, allows the reader to assume a more active role rather than a passive one. ...read more.


The fact that the reader is partaking in various activities at once highlights the fact that "the focus of attention has the tendency to move at an alarming rate" (Steemers, 1999: 233). Conclusion: As technology continues to advance and 'new' media continues to assume an ever-increasing influence in the media industry, it seems inevitable that 'traditional' media will slowly be phased out of existence and in fact evolves into what is known as 'new' media. However, in as much as 'new' media is seemingly the way of the future and provides seemingly endless opportunities for its users, it only focuses on a niche market, leaving behind the poorer third world communities. Until such a time that access, infrastructure and education about 'new' media are made affordable and available to these poorer communities worldwide, print media and 'traditional' media, it seems, will continue to exist. Rather than suffocating it into extinction, it is likely that 'traditional' media and 'new' media will exist side by side for a long time to come. . REFERENCE LIST * Dessaucer, C. 2004. New Media, Internet News and News Habit. In Howard, P and Jones, S (ed), Society Online, London: Sage, 121-136. * Flew, T.2003. New Media: An Introduction. Oxford: Oxford University Press. * Steemers, J. 1999. Broadcasting is dead. Long live digital choice. In Mackay, H and O'Sullivan, T (ed), The Media Reader. London: Sage, 231-249. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Narrative section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Narrative essays

  1. The mass media has played a major role in structuring public perceptions of crime ...

    extra research the question I asked was; Would you say that you have accepted certain criminal behaviour because you have seen so much of it in Newspapers or on TV? This is the graph that I made from my questionnaire results as you can see most people agree that they

  2. Investigation of TWO Information Systems.

    There is no way to justify adding to the news load of all those machines simply because you cannot determine how to get your mail through. If your message is important, contact someone who knows more about the mail system and who might be able to help you get your message through.

  1. Literary Linguistics and Critical Appreciation - Stylistic analysis of a fragment from novel and ...

    The hackers helped by "accomplices in Europe and the United States... steal millions of dollars... by defrauding consumers... extorting cash... hacking into their system". Although these examples are taken only from the first part of the article, the reader has already either been trapped into the writer's web, and thus

  2. Assess the claim that media texts reproduce racist ideologies.

    who found that media coverage is significant in the shaping of public attitudes towards refugees or asylum seekers.

  1. 'How is the recent broadcasting of the BBC documentary 'The Secret Policeman' relevant to ...

    However, Nichols recognises that 'the reality of news takes precedence over the news of reality'18, thus enabling it to empower, or dis-empower its subject. In these terms the subject is Black and the empowerment is integral to the serious issue of Black nationhood and identity.

  2. Investigating how technology has affected the development of everyday language, looking mainly at text ...

    * Essays Essays may have an accidental abbreviation. * Letters Letters between friends are often very informal so to save time abbreviations will be used. Abbreviations The people I asked admitted to abbreviating saying that saving space was the number one reason for doing so.

  1. The purpose of this content analysis is to find out to what extend did ...

    However, this statement was rather challenging taking into consideration the decision for staff reductions in every NHS department due to the budget deficits. Redundancies in the NHS department provoke a variety of reactions. Consequently, the financial crisis in the NHS will be under the spectrum of our analysis (www.healthmatters.org.uk).

  2. The reaction to Boris Johnson's article about Ken Bigley and resulting implications for the ...

    This calls into question the role of MPs in the media; whether it is possible for them to be both decision makers and public commentators. Though not the first editor to become an MP- Iain Macleod and Dick Crossman have both managed it in the past- as both the Financial

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work