• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Examine how the Renault Laguna advertisement appeals to its target audience.

Extracts from this document...

Introduction

Jessica Scales Examine how the Renault Laguna advertisement appeals to its target audience Advertising tries to catch a reader's eye to get them to read the advert and then go out and buy the product advertised. An advertisement in a magazine needs to catch the eye as most people just skim or flick through, so an advert needs bright colours and bold writing. Car advertisers have to face certain drawbacks with cars such as the expense of the car and all the hidden charges that are not thought of until after the purchase of the car. Expenses could include tax or insurance. Car retailers try to overcome this problem by offering free insurance for a period of time. Maintenance could also be a problem. A solution for this is by offering free breakdown cover or a warranty for a designated time. For example 3 years warranty. ...read more.

Middle

The target audience are young adults. This is implied by the Caption and background. The Laguna's general image is of a fast car. The caption means you can have fun in the car. Looking at the caption, background information and the specially angled picture I would say that this is a family car as it looks large. The word "Laguna" sounds Italian and romantic. This relates to the night-time theme of the picture. The caption says "SSH" which signifies a quiet car which will not disturb anyone or the surrounding nature inhabitants. Jessica Scales "Serious playtime" is a paradox, because serious and play appear to be opposites. The caption appeals to its target audience because of the paradox chosen. It relates to the younger generation, as serious meaning s mature and not been childish, while playtime means fun and enjoyable. This is encouraging its target audience to think of the car as a play thing. ...read more.

Conclusion

It tells you it has been voted the family car of the year and gives you contact details so you feel you have to contact them for more information. It talks about the "remarkable" car and that you will experience certain things while driving the car. Also it talks about the pollution and how much it doesn't pollute the area. Although the advert is eye catching it does not show the minor points of buying the car. It does not give enough information for you to actually want to go and buy the Renault Laguna straight away as it does not show certain things such as the interior, seats, the front of the car and the boot space(which people who are disabled look out for) which is what people go on when they buy a car. Also it does not give enough vital information to know certain things about the car; you would either have to phone the company or go into a showroom and ask which can be time consuming. 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Is there scope for a new business in the local area?

    aspects of my product from packaging, to customer benefits 27/10/99 2/11/99 Packaging I will research in to the best method to package my product. 2/11/99 4/11/99 Advertising I will research into different methods of advertising, comparing advantages and disadvantages of each. I will also have to carry out a questionnaire.

  2. Free essay

    M&S Advertisement

    Guinness In the Guinness advert I would say that it is more focusing on males instead of females, the reason I would say this is because when you see that advert you mostly see men not women. And most of the shots that they use you mainly see males not

  1. Robinson’s orange drink and Norwich Union loan company - Advertisement Analysis

    The scenes change very fast between each other, and this leads to a confusing effect. In addition to contributing to the daunting feeling, this engages the viewers attention. The first time you see the advert, the scenes change so quickly, that you don't see everything and have to be very vigilant to understand the advert at all.

  2. The Art of Persusion

    finishing the advert with "its clear when you've been Tango'd" When the tango slap advert was banned, the company then came up with alternate endings to the same advert. One alternate ending is when the orange man is supposed to slap the drinker, the drinker runs away instead of getting hit.

  1. Advertising is used to attract their target audience to advertise their products, and if ...

    Also if we were to walk into a shop and see the product it would remind us of this advertisement and more or less encourage us to purchase it.

  2. With reference to two advertisement, show how advertisers use particular devices to engage their ...

    This could be suggesting the car of high quality implying the owner will look good in the car. Another meaning of the angle of the car could be that it is bigger than you which then hints that you would look cool in the car.

  1. How are cars advertised?

    The Peugeot advert is used to promote 307. It targets an audience of all ages but mainly between thirty and forty and predominantly male, we know this as most of the actors are male and of a middle age. The advertisement starts with the camera angle facing a storm and directly into the eye of the thunderous clouds.

  2. Using Technical and Symbolic Codes explain how meaning is conveyed in the Renault Clio ...

    We get a shot that frames the two in the church door as they kiss. They jump into the Clio and Nicole throws the bouquet to Vic who begins stamping on it. The advert ends with, the two in the car laughing.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work