Maintenance could also be a problem. A solution for this is by offering free breakdown cover or a warranty for a designated time. For example 3 years warranty. Other problems concerning cost are the purchase price, as well as the decreasing price over the years after the car was purchased. Retailers use special techniques such as advertising the car at £1-2 slightly lower than a rounded price as it looks much lower as people think it is no where near the rounded price. For Example £69,999 instead of £70,000.Advertisers also have to face the drawback of pollution from the car, They have to make the car seem clean and environmental friendly also the advert has to have a nice, clean atmosphere as most cars pollute the air with Carbon Dioxide that produces acid rain. Also accidents can be a problem they need to make the car look safe but also feel safe when you drive it. Airbags and seatbelts help reduce this drawback. Lack of exercise by the driver can be a problem so the car advertisers have to make the car look sporty and the people driving it fit and healthy, maybe use well known athletes. The target audience are young adults. This is implied by the Caption and background. The Laguna’s general image is of a fast car. The caption means you can have fun in the car. Looking at the caption, background information and the specially angled picture I would say that this is a family car as it looks large. The word “Laguna” sounds Italian and romantic. This relates to the night-time theme of the picture.
The caption says “SSH” which signifies a quiet car which will not disturb anyone or the surrounding nature inhabitants.
“Serious playtime” is a paradox, because serious and play appear to be opposites. The caption appeals to its target audience because of the paradox chosen. It relates to the younger generation, as serious
meaning mature and not been childish, while playtime means fun and enjoyable. This is encouraging its target audience to think of the car as a play thing.
The slogan “CRÉATEUR D’AUTOMOBILES” is French impling that they are proud to be French. Créateur means creator also meaning ideas or imagination, design and artist. This suggests that the Renault car company are artistic designers. This implies that Renault cars are works of art.
Visual effects are used in this picture and also in the background. The background has a night feel with lots of lights been projected in front of the car
