Examine some of the ways that television advertising has developed since the 1950's.

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Examine some of the ways that television advertising has developed since the 1950's

Television plays an important role in society today with almost every family in the UK owning a television if not two. Advertisements are a fantastic way for companies to sell their products or services. Television advertisements are really effective because so many people watch programmes on a regular basis. It is more effective than most other forms of advertising e.g. posters and radio, because people spend more of their free time watching their favourite soaps or series than looking at posters around town or listening to the radio in the car. Also, television tends to command a person's full attention, whereas people often listen to the radio while doing something else e.g. getting dressed or driving their car.

Over the years adverts have changed with their audience so they remain just as successful. The question is how have they changed and what makes them so appealing to the audience.

In the 1950's adverts were very different to what they are today. The "Lux Soap" advert is a good example to show this.

The advert begins with a frame, which