Examine the advert 'Miracle' and analyse the techniques and ideas used to sell this product!

Examine the advert ‘Miracle’ and analyse the techniques and ideas used to sell this product!

In this essay I will….

Examine the ‘Miracle advert
Examine techniques and ideology – how they are used to sell
How image and text are used to enhance the use of stereotype
And the response to the advert

The images I see are, the product (Miracle Bottle), and a woman (Uma Thurman). In the background of all this, there is a black mountain at the bottom on one half of the page with a pink background and the woman on the other. There is also text in the advert; miracle is written on the bottle and also on the woman. Lancôme Paris is the company that makes this product. It is also advertised as a web site address, where you can enter and find more about this product.

The key images in this advert are the woman and a bottle of Miracle, both on different sides of the page. The bottle is there to tell the audience what the advert is promoting; also what they are buying (the product). Its purpose is to encourage a person to buy it, that’s why it is being advertised on an advert, so they know it is available in stores. The woman is a famous model/actress named Uma Thurman. She is a beautiful, wealthy person for the audience to look at and is an idol to all ages and sex. When men look at this advert and the women, they think to themselves that they would like their partners to look at them in the way she is. The way she is on the advert, she is looking very confident with her arms out wards and reaching out of the page, as she is high up on the poster. This makes a person look more powerful if they are taller than you. With her arms out and high up on the page makes us believe that she is better, bolder and stronger, making her look as if she has a better paid job. Her arms symbolize that she is free to experience any kind of adventure she likes. This advert is pointed at women and men of all ages. For women, Uma Thurman represents what a woman wants to be wealthy, bold, confident, famous, and attractive and an idol. The advertisement is saying if you buy this bottle of Miracle, you could have all of what she has and your life will become better from just buying this simple perfume. If the perfume is good enough for a famous actress and model, then it must be good enough for common people to buy so their lovers can be just like her. Her facial expression looks positive in herself, that she is having pleasure from having the product. Also she looks refreshed from using the perfume and that every time she uses it, she feels happier and ready to go. Because of this, it could show a sexual relationship between women and women. As she looks liberated and has freedom to do what she wants with no one to stand in her way. People want her figure and looks by buying this product they can get close enough to being her. All audience, when buying this are inspiring to be rich like her, and a person who can ‘have it all?” The history of women has changed in stereotype from when women were expected to do all the house work and cleaning a traditional job, to now where women can have the ability as men. Women are where they are today because of advertising is more wide spread. This is known as a shrinking world meaning better communication around the world. Advertising today is more wide spread due to the influence of TV’S, posters, billboards, radios, papers and the internet.

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The text I see is based on the product ‘Miracle’. It is printed on an enlarged bottle. The larger the bottle the more boldly the name is visual to the eye, making it easier for the public to see. The bottle is enlarged to show that you can get more out of it than any other products of perfume. Also it is easy to see for the audience. Lancôme Paris is also used in this advert. It tells us that Lancôme makes the product (Miracle), and is based in Paris. This is shown in the bottom right hand corner of the advert. The opposite left hand corner you will see the internet address .There is a bold white writing stating ‘Miracle’. This is on a pink background and is in a large font, making it stand out more, and a lot more eye catching toward the audiences. It is placed above the product, so when you look at the product you will see this straight away. There is also a slogan “You make it happen”. This is white and on the main image. It doesn’t matter if the font is small as you will still see it no matter what as you will look at the image then notice the text. Each word is in white to show simplicity, therefore making each letter very outstanding. This gives the public information about the product they may buy. The two main key texts are the Miracle on top of the product and the company in the bottom corner. I picked these because they have a big font and one is on a black background and the other in a spacious area making it easier to read and see. Having the other texts smaller doesn’t over power the image. The effects on the audience is, that it reinforces what the image is trying to say and both the text and the product text are the same showing similarity.

The background is bright pink and gives out a feeling of femininity. Behind the bottle of Miracle perfume there is a striking and romantic pink sunset. The sunset is shimmering towards you; giving you the impression that you want to reach out touch the bottle. Pale pink clouds gives us a very sensual feeling of calm and tranquillity. This colour shows us it has a valentine theme of love and passion, and is marketed towards today’s modern woman.

In this essay I have….