• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Examine the language used in the two magazine advertisements. ‘Immac’ is taken from ‘Cosmopolitan’, a monthly magazine aimed at woman and ‘Clinique’ is taken from ‘GQ’, a magazine aimed at men.

Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  • Essay length: 3325 words
  • Submitted: 11/07/2002
Share this essay:
GCSE Marketing

The first 200 words of this essay...

Media Assignment

('Immac' and 'Clinique')

Examine the language used in the two magazine advertisements. 'Immac' is taken from 'Cosmopolitan', a monthly magazine aimed at woman and 'Clinique' is taken from 'GQ', a magazine aimed at men.

How do the advertisements use language to achieve their purposes and influence their intended readers? In your answer you might refer to lexis, grammar, overall structure and any other matters relating to language that contribute to tone, style and purpose.

Immac Advertisement

The Immac advert is trying to sell 'The Immac Body Care Collection'. This includes a 'Body Toning Gel',' Body Conditioning Milk', an 'Invigorating Body Scrub' and a 'Moisturising Satin Mousse'. As was said in the question the source of the advert is the 'Cosmopolitan' so the readers would be predominantly females who were interested in health and beauty products. So the location of the advertisement is well thought out as it is locates itself in a position where its possible consumers are most likely to be. However, I do not know exactly whereabouts in the magazine the advert came, you might say does it matter? I would say it does. This is because if it was on

Read more
The above preview is unformatted text

Found what you're looking for?

  • Start learning 29% faster today
  • Over 150,000 essays available
  • Just £6.99 a month

Marked by a teacher

This essay has been marked by one of our great teachers. You can read the full teachers notes when you download the essay.

Peer reviewed

This essay has been reviewed by one of our specialist student essay reviewing squad. Read the full review on the essay page.

Peer reviewed

This essay has been reviewed by one of our specialist student essay reviewing squad. Read the full review under the essay preview on this page.