The advertising industry: advertising is considered to be one of the oldest forms of the media without it the media production would not be known, so advertising industry keeps the business alive. For example without advertising less people would buy things.
What are media products, give example.
Media products are like newspapers, films, magazine and drama TV which are produced by the media.
How do the media successfully market their products?
One area of the media in which is very important in the marketing of the media to be promoted successfully. It is always advertised some of them are:
- Advertising in print, on radio and television, in cinema, website and on DVD and video.
- Trailers on television, radio and trailers in cinema.
- Features with programmes on radio and television or included within copy in print and website.
- Stars on chat show and radio programmes or even magazine are always only there in order to promote their latest book, album or films so on.
Produce a list of different genre.
To begin with, we must know what genre means, the word genre means type which came from French words and every time new genre comes to be added to the other genre. We have television genre, radio genre, print genre and interactive genre and they are all different from the other. Here it goes some of them with example.
2. Choose a genre of your own and write a short report 300-500 words covers the codes and conventions and who you think the audience are.
A genre I have chosen is a horror genre. It is my favourite genre as you will never know what will happen next in the film. There are two kinds of horror films nowadays modern classic horror films or modern horror films. For me I prefer classic horror films because they deal more on story and atmosphere instead of blood. Like “The Ring”.
Before I stared to talk about codes and conventions, we must take a little time to think what a horror genre is. It is something that needs a lot of thinking about. It is not just as simple as writing a quick script and getting someone to act, it is more than that.
As I mentioned before that codes and conventions make a genre. The sound track is used to make the film more frightening to make the audience scared too, at the same time enjoyable and used to add emotion or fear to the atmosphere. Low-key lighting is used. In horror films like “The Ring” we usually see it in dark lighting to make the audience scared. In mostly every horror movie, the character never runs away, never gets help, characters are placed in a dark place and usually a woman never runs more than 10 feet. Horror films are usually set in the countryside because many people do not live there and it is set in a house not a flat as the character won’t get help from anyone until at the end of the film.
Let’s take another example of horror films “Halloween”. It deals with blood. The protagonist is a woman and victim. Also location and time of day at night was very important. It was a slightly gory storyline with a good special affects.
Its target audience might be all gender age 15 or over who likes watching horror films, like staying up late and exciting adventure activities.
3. Finally create your own genre and identify the following:
- Identify the media industry it will come from.
- Identify the product and name.
- Identify the target audience.
- Identify what interests and lifestyle your audience will have.
- Identify the marketing techniques you will use.
The genre I have created is from the television industry. It is called “YOUR TIME”; it is a TV show that comes every Saturday at 6 pm and it is going to be show on BBC. I chose this time because almost every family usually watch the TV. To find its audience I looked at what audience enjoy and offer something similar. So Teenagers may be its target audience age 13 to 19 and it’s for male and female because they have many things to show to people
It covers everything about young people: interviewing them to get their opinions about specific things, showing their work, doing activities like. In my mind people are scared of young people who are so often demonised by the media. Some of their interests will be sport, keeping fit, having fun and discovering new things.
The show will be marketed in teenager’s magazine, website, on billboard and television advertising owned by same company.
