The Cointreau bottle is positioned at the bottom right hand corner mainly because the advertisers want the customers to focus on the woman. Thus, the size of the bottle is rather small compared to the woman.
Colours always play a vital part in advertising especially when the advertisers want something to stand out or express something without the use of long sentences as this will be boring for the readers. In this case it is the orangey gold of the Cointreau bottle. The woman is in black and white while the cocktail and the bottle is both brightly coloured. The orangey gold of the Cointreau bottle symbolises wealth so it would appeal to people who are wealthy. The contrast of the bright pink with her dress draws our eye.
On the top right, there is a phrase ‘BE COINTREAVERSIAL’: an astute connotation as the drink is called Cointreau and is all about being controversial. Stunning, Fabulous and Seductive are highlighted in orange chiefly on account of the drink itself being orange; hence the words are actually signifying the drink. Even though it is an alcohol drink, they have put the phrase ‘Drink responsibly’, maybe because of the law but it will have little effect on its customers. Not only that they have also included the website ‘drinkaware.co.uk’ to make the customers think that they care about them (which they don’t).
The scenario is cleverly implemented: A cunning woman induces a waiter to tip a tray of drinks over an innocent woman that happened to have coincidently worn a duplicate dress as her. In consequence, this shows that if you consume this product than you will gain an ability to beguile any man you desire. Plus you will be controversial.
Now I will interpret the entire presentational device used in the shaver advert. It is selling a shaver generally to all men that shave. Once again I found the image, the most effective. The advertisers have chosen a balloon as they are advertising about a harmless razor; taking into consideration that the balloon does not burst even after the shaver is used on it.
The picture of the advert: white foam is spread throughout a fully blown balloon. The balloon is representing a face. There is a long gap between the foam which shows the shaver has been implemented there. Also there are bits of foam left on the shaver ensuring that it has been used.
The shaver itself is not illustrated that well. It is just plain black. Thus the advertisers want the viewers to focus on the balloon.
The advertisers have contrived a clever phrase: ‘WHY A RAZOR THAT USES THE WORLD’S HARDEST STEEL CAN’T PIERCE YOUR SKIN’. The use of language is quite fundamental and the message it is carrying is easy to comprehend. Words like hardest steel will definitely amuse the audience. There is extra information given about the shaver which I think is merely irrelevant.
Now all the facts have been taken into consideration, I will give my conclusion. Overall I think the shaver advert is the most effective in comparison to the drink advert. I strongly disagree with the whole concept of the drink advert as some people might misinterpret it. However, the use of colours, language and positioning are brilliantly done. But as the whole scenario was about being controversial, I think they should have used a woman with a slyer look rather than just a glamorous one. I preferred the shaver advert chiefly because of the balloon bit. It draws attention quicker than the drink advert does while readers are flicking through pages. The advertisers though could have amended the advert in the colour bit.
