Two music videos that we have studied prior to this piece of coursework are: “Run This Town” by Jay-Z, where men are presented as stereotypical ‘gangsters’: wearing balaclavas to keep their identity their own, running around seemingly in a chaotic situation, they all seem to be wearing the stereotypical ‘gangster’ clothing, leather jackets, the balaclava and at some point most of the men in the music video are flailing and wielding flares or weapons of some description, like a scene from a cataclysmic film where you have a group of renegades running the “town”. The second video that I haven’t mentioned however will discuss is “Millennium”, by Robbie Williams in which again you have the male characters in the music video having a more dominant role throughout the entire video. For example in one scene you have got an air stewardess which has tight clothing on, needless to say that air stewardess’ are not dressed in that manner in real life, so we are lead to believe that it is a costume simply for the enjoyment of the character in the music video which happens to be Robbie Williams, posing as a ‘Bond’ type character. Slick and smooth with the women who could get his way no matter what, this stereotype is echoed throughout this specific music video especially where you have the scene with the women who are lain across the car and with Robbie looking smug standing in front of it, the connotations of which that if you have all of the money and ‘pizzazz’ that Robbie Williams posses’ you could have these women, obviously this is more suited to the male fan base, not female.
‘Q’ Magazine is a music magazine which is published monthly in the United Kingdom, with a huge circulation of around 130,000 subscribers. It was founded by Mark Ellen and David Hepworth who envisaged the magazine having the newest and the best standards of photography and printing. It is published by the Bauer Media Group and the first issue went out in October 1986- since then it has increased in popularity and scope. It, being the magazine, regularly compiles lists of music albums, singles and artists in terms of latest releases, gross sales of music singles and even list named: “50 Artists you have to see before you die”. Often, promotional gifts are given away, such as cover-mounted CDs or books. The January 2006 issue included a free copy of "The Greatest Rock and Pop Miscellany … Ever!”. Late in 2008, the editorial team at Q magazine decided that a revamp of the magazine was in order to bring it more in line with the readers of magazines today, they decided that a smaller amount of text was in order and more content was to be added other than music- unfortunately this upset quite a large proportion of the original Q magazine reader base, however it does not seem to have affected the sales in terms of issues being sold on a monthly basis. Q has recently launched their own radio station, with a complete roster of presenters alongside with their music channel Q with is available to anyone living in the UK. Not just this but on a yearly basis, Q holds their own awards ceremony, quite like the Brits, just on a smaller scale called the Q awards, inviting red carpet acts to receive awards.