• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Explore the pop video and CD as a marketing strategy

Extracts from this document...

Introduction

Explore the pop video and CD as a marketing strategy Pop music is popular music. Pop music is separated into sub-genres to be marketed to nationally and internationally make millions of pounds and there is always an artist or a band to satisfy every customer in a music store. A pop video is a piece of film featuring a certain artist or band miming the current single that they are about to release. There is normally a theme in the video related to the song (e.g. in the music video 'Crashed the Wedding' by 'Busted', the setting is a wedding.) The videos are used to promote the band and the single that they are about to release. Pop music can be seen on the television as pop videos, live concerts and used on advertisements. ...read more.

Middle

if you viewed a video by 'Razorlight' or 'The Kooks', you could tell that they are an indie-rock band because of their messy hair, slightly dirty clothes and, usually, acoustic guitars whereas if you viewed a video by 'Girls Aloud or 'Sugababes', you can tell that they are pop acts by their 'well-polished' image and bright lights and colours used in their videos.) * The video may broadcast a political point (e.g. in 'Green Day's' video 'Wake Me Up When September Ends', there is a political point broadcasted about the September 11th terrorism attacks and the current war on Iraq.) * In the video, the star may be dancing or wearing a certain outfit to attract the opposite sex. * Many people (especially teenagers) , like to rapidly change or 'flick' through music channels on the television. ...read more.

Conclusion

Charlotte Church and 'El Divo') or music from when they were younger. Younger adults generally prefer music that is easy to listen to (e.g. 'Keane' and James Morrison). Teenagers generally prefer Hip Hop and Rap (e.g. 'Beyonce' and '50 Cent'), heavy metal (e.g. Slipknot and System of a Down), emotional rock (e.g. 'Taking Back Sunday' and 'Fall Out Boy') and music that is hip and often in the charts. Younger Viewers/Listeners generally prefer younger pop bands (e.g. 'McFly' and 'Girls Aloud'). Although these stereotypes are frequently made, occasionally teenagers and younger viewers/listeners prefer music that has come from an earlier time era or older viewers/listeners prefer more modern pop music. Most pop music fits into a genre (e.g. 'The Libertines' are an indie-rock band and Britney Spears is a pop artist), although some bands have combined two different music categories (e.g. 'Enter Shikari have used techno music in their heavy rock songs and 'Busted' have included guitars and drums into their younger pop songs.) Nicola Day 10G ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. India Aries Video is unlike many of the music videos of todays generation. India ...

    Humans like guitars are a result of great craftsman ship. She states "my creator ...mistakes on me" showing that in mocking your appearance you are effectively making a mockery out of God's work. India's red bike takes her on her journey through self-discovery and expression.

  2. Analysing CD covers - Mika, Aerosmith and my own CD cover.

    Just by looking at the skull and it's dark, menacing background colour a fan would know who the artist is. This is their "very best of" album it has all their hits song included on it. Above the large skull, the artist's name is written in a blurry white font.

  1. Media Studies Revision - Video production techniques. Film genres.

    you can play back recordings immediately and indefinitely. Sound Sound is usually recorded simultaneously either via an inbuilt microphone or an external microphone on a boom. This sound can be replaced entirely, speech can overdubbed, and music and sound effects can be added. Key terms � Intercut - To alternate scenes with contrasting scenes.

  2. Compare the ways in which hip hop culture is represented in three hip hop ...

    Close ups of Chuck D, Flavor Flav and marines in uniform are camera techniques the director has used. The setting is in the middle of the streets and on the road surrounded by shops, houses and buildings. There is no special lighting its just broad daylight.

  1. Media Languages and Categories

    This non diegetic sound identifies him as the villain as he has been individualised in the jungle and makes other characters and the audience cautious of his potential danger. It is a negative move in the eyes of Clayton as he brings more suspicion on himself and this is highlighted by the audience.

  2. "How do the Metropolitan Police use video game codes and conventions to discourage violence ...

    This very slight low angle shot teamed with the close up really makes the viewer feel as if they are in fact the victim of the stabbing; we really empathise with the character and care for them. The very high angle shot was used to make the victim look vulnerable,

  1. In this essay I will be analysing the following Hip Hop music videos: Fight ...

    In the video "Fight the Power", there are a lot of messages conveyed to the audience about Black African -American culture and equality. For example the director places an establishing shot of the Black African-American community which emphasizes unity and cheerfulness and makes the audience feel sympathetic for the mistreated Black African -Americans.

  2. Media - Comparing Advertisements

    which takes us from the top left hand corner of the page to the bottom right. The top left corner is normally the area where our eyes first drop on the page and this is called the primary optical are, also known as the POA; however the bottom right hand-corner

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work