• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Explore the pop video and CD as a marketing strategy

Extracts from this document...


Explore the pop video and CD as a marketing strategy Pop music is popular music. Pop music is separated into sub-genres to be marketed to nationally and internationally make millions of pounds and there is always an artist or a band to satisfy every customer in a music store. A pop video is a piece of film featuring a certain artist or band miming the current single that they are about to release. There is normally a theme in the video related to the song (e.g. in the music video 'Crashed the Wedding' by 'Busted', the setting is a wedding.) The videos are used to promote the band and the single that they are about to release. Pop music can be seen on the television as pop videos, live concerts and used on advertisements. ...read more.


if you viewed a video by 'Razorlight' or 'The Kooks', you could tell that they are an indie-rock band because of their messy hair, slightly dirty clothes and, usually, acoustic guitars whereas if you viewed a video by 'Girls Aloud or 'Sugababes', you can tell that they are pop acts by their 'well-polished' image and bright lights and colours used in their videos.) * The video may broadcast a political point (e.g. in 'Green Day's' video 'Wake Me Up When September Ends', there is a political point broadcasted about the September 11th terrorism attacks and the current war on Iraq.) * In the video, the star may be dancing or wearing a certain outfit to attract the opposite sex. * Many people (especially teenagers) , like to rapidly change or 'flick' through music channels on the television. ...read more.


Charlotte Church and 'El Divo') or music from when they were younger. Younger adults generally prefer music that is easy to listen to (e.g. 'Keane' and James Morrison). Teenagers generally prefer Hip Hop and Rap (e.g. 'Beyonce' and '50 Cent'), heavy metal (e.g. Slipknot and System of a Down), emotional rock (e.g. 'Taking Back Sunday' and 'Fall Out Boy') and music that is hip and often in the charts. Younger Viewers/Listeners generally prefer younger pop bands (e.g. 'McFly' and 'Girls Aloud'). Although these stereotypes are frequently made, occasionally teenagers and younger viewers/listeners prefer music that has come from an earlier time era or older viewers/listeners prefer more modern pop music. Most pop music fits into a genre (e.g. 'The Libertines' are an indie-rock band and Britney Spears is a pop artist), although some bands have combined two different music categories (e.g. 'Enter Shikari have used techno music in their heavy rock songs and 'Busted' have included guitars and drums into their younger pop songs.) Nicola Day 10G ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. Analysing CD covers - Mika, Aerosmith and my own CD cover.

    The design of the skull cleverly includes a picture of twins. It uses their heads for eye sockets. This makes the skull look more dramatic and like a devil, linking it to the name of the CD title at the bottom of the page and also to track 18.

  2. Analyse the appeal of two specific CD covers. Kanye west - Graduation

    The use of his own personal signature on the cover would make his audience feel that the album had been signed just for them. His albums have become so famous that they have elevated him to god like status, despite the controversy around his personal life.

  1. Media Languages and Categories

    Simba in The Lion King is the hero and is able to relate to other characters very well. His father Mufasa is respected throughout the whole Kingdom and will be generally liked by the audience due to his kind and caring personality which any audience welcomes.

  2. Media Studies Revision - Video production techniques. Film genres.

    Blending - the method of changing between frames. Superimposed - putting one image on top of the other. A still - a single image taken from a video. Magnetic tape - one medium for recording onto. Long strip of plastic covered in a magnetic layer.

  1. In this essay I will be analysing the following Hip Hop music videos: Fight ...

    In the video "Fight the Power", there are a lot of messages conveyed to the audience about Black African -American culture and equality. For example the director places an establishing shot of the Black African-American community which emphasizes unity and cheerfulness and makes the audience feel sympathetic for the mistreated Black African -Americans.

  2. Media - Comparing Advertisements

    is the last point our eyes reaches and is known the terminal area. The primary optical area in the "Skoda Roomster" advertisement, you can see in small writing the contact number of the product and the website to view. Quoting: "For more information call 0845 055 45 45 or visit www.skoda.co.uk/roomster."

  1. A music video is entirely determined by the genre of the music track. With ...

    They all exhibit the same or at least a very similar face to the one seen in the television. We continuously switch between these two scenes. As the video progresses, the old woman is portrayed to be increasingly more scared, and the "girls" begin to vandalise the surrounding neighbourhood.

  2. India Aries Video is unlike many of the music videos of todays generation. India ...

    Her hand written lyrics in conjunction with then guitar further reaffirms the importance of music in her life. In addition, the hand written lyrics shows that music is something intimate for her, she needs to feel every word and melody.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work