• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Explore the various persuasive techniques used to promote similar products, which are very appealing.

Extracts from this document...

Introduction

Adverts Adverts are powerful media texts. This essay will explore the various persuasive techniques used to promote similar products, which are very appealing. The comparison between three mobile adverts for the similarities and differences also media text communicate ideas through pictures of visual images that we can interpret these are called visual codes. The convention of an advert are a large visual image, a strapline (slogon) product name, product logo and all sorts of other features that will be introduced and might be very effective to the consumers depending on the quality of image. For the product being inspected the visual image would be a mobile phone. The first advert contains information that is very persuasive due to the written codes. The key word are very important because they decide if it catches the readers eye, for example the advert says "WIN �1000" the word WINS comes under written codes as it is a keyword in comparison to other adverts which might not have very effective written codes which will occur problems so the product might not get sold to the public as much as it could have done. ...read more.

Middle

Some details like the little poem is hand written or written on a desk, which stands out and makes it seem as if the writing is graphite. Last but not least is the virgin advert, which contains key word like: �20 off, free lunch, what an economical day and sea red. Then see virgin mobile, this last one is also a straphline, which is consuming. All these written codes dedicate that the phone is good value and referring to 'free lunch' i.e. little RRH also contrasts the colour red. Denotation and connotation combine together in order to produce visual codes, which is persuasive language to attract the consumers. A wolf dresses as a lady wearing glasses lying on the bed with a phone next to the her ear also a basket which contains food on the floor and a glass of water on the bedside table with the lamp on, all these facts are denotations and most of them are linked to the special offer. Connotations are the result of denotations for example little red riding hood, which is a fairytale; this illustrates little red riding hood as a connotation and fairytale as a denotation. ...read more.

Conclusion

The woman in the bikini is the most sexist visual image in the first advert and would attract men except gay men but the watery colour effect is another image where it sets every thing in the water. The second advert which contained media text in a form of poem, which was not attractive and interesting towards me even though it was meant to make me laugh. The final advert, which was the most colourful and impressive one, had special features, which changed the view of the advert like the twinkly stars. Comparing all three adverts the most appealing one to me was the last one as it contained special features and looked better than the others specially the layout everything was in the right position. My analysis of all three adverts has been completed and now has to be decided which one of these three are most sufficient. The last advert about setting the scene in Christmas is most appealing to me as it has the extra detail also has a special Christmas deal, which is FREE LUNCH. All these special offers make this particular advert more effective towards me. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. This project requires me to produce a imaginary business

    the department that that try's to promote the and show the good side of the company to the public. Advertising agencies Advertise is a very expensive business, to make sure that the money is well spent they will hire a company to do it right.

  2. The advertisement I have chosen to analyse is a deal which Virgin Mobile are ...

    Objects that are included in this advert are the woman and the doll that is meant to be the so-called friend, the reason these objects are included in the advert is to show how determined the woman is to connect the friend to gain �10 off her mobile, a virgin

  1. How successful is advertising? A comparison of two adverts discussing the techniques they use ...

    The brightness of the colours also makes it memorable. The advertisement is brightly lit, but she is the most lit up part of it. This makes her skin seem brighter and gives her skin a glow. The product being advertised is a shower gel, so emphasising the healthy glow of her skin helps sell the product because it leads

  2. Write an Analysis in Different Media. Compare the Techniques Used to Sell the Products. ...

    Without showing the woman's face all together, as a whole, the advert adds a sense of mystery. It is a fairly effective method of persuasion to not show her face as people would be more interested in buying the perfume if they thought the woman was pretty or beautiful, though everyone has their own opinion of beautiful.

  1. How successful is advertising? A comparison of two adverts discussing the techniques they use ...

    This advert involves just one visual technique which is still colour photography but within this technique it has used different kinds of photography. The main image is a simple photo of the model with a TV but on the TV screen, is a photo of her lips so in effect; it's a photo of a photo.

  2. Advertising techniques

    this writing is in fairly bold writing and stands out against the white background. Then at the bottom left the name of the brand is placed in bold writing and stands by itself so as not to complicate the advertisement.

  1. This project requires me to produce an imaginary business.

    I will aim for this market as it is over looked by the other major shops in the area. Place As I know now what group that I will primary aim my products at, I must now find a area that is made up mainly of that group.

  2. Analyse two print adverts, paying special attention to the structure of the advert and ...

    The attractive looking woman has the product bottle on the tip of her tongue, would she rather have this than her boyfriend? However the male is the one holding the bottle, perhaps it signifies that the product is part of their relationship, as it is named 'one'.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work