• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Explore the various persuasive techniques used to promote similar products, which are very appealing.

Extracts from this document...

Introduction

Adverts Adverts are powerful media texts. This essay will explore the various persuasive techniques used to promote similar products, which are very appealing. The comparison between three mobile adverts for the similarities and differences also media text communicate ideas through pictures of visual images that we can interpret these are called visual codes. The convention of an advert are a large visual image, a strapline (slogon) product name, product logo and all sorts of other features that will be introduced and might be very effective to the consumers depending on the quality of image. For the product being inspected the visual image would be a mobile phone. The first advert contains information that is very persuasive due to the written codes. The key word are very important because they decide if it catches the readers eye, for example the advert says "WIN �1000" the word WINS comes under written codes as it is a keyword in comparison to other adverts which might not have very effective written codes which will occur problems so the product might not get sold to the public as much as it could have done. ...read more.

Middle

Some details like the little poem is hand written or written on a desk, which stands out and makes it seem as if the writing is graphite. Last but not least is the virgin advert, which contains key word like: �20 off, free lunch, what an economical day and sea red. Then see virgin mobile, this last one is also a straphline, which is consuming. All these written codes dedicate that the phone is good value and referring to 'free lunch' i.e. little RRH also contrasts the colour red. Denotation and connotation combine together in order to produce visual codes, which is persuasive language to attract the consumers. A wolf dresses as a lady wearing glasses lying on the bed with a phone next to the her ear also a basket which contains food on the floor and a glass of water on the bedside table with the lamp on, all these facts are denotations and most of them are linked to the special offer. Connotations are the result of denotations for example little red riding hood, which is a fairytale; this illustrates little red riding hood as a connotation and fairytale as a denotation. ...read more.

Conclusion

The woman in the bikini is the most sexist visual image in the first advert and would attract men except gay men but the watery colour effect is another image where it sets every thing in the water. The second advert which contained media text in a form of poem, which was not attractive and interesting towards me even though it was meant to make me laugh. The final advert, which was the most colourful and impressive one, had special features, which changed the view of the advert like the twinkly stars. Comparing all three adverts the most appealing one to me was the last one as it contained special features and looked better than the others specially the layout everything was in the right position. My analysis of all three adverts has been completed and now has to be decided which one of these three are most sufficient. The last advert about setting the scene in Christmas is most appealing to me as it has the extra detail also has a special Christmas deal, which is FREE LUNCH. All these special offers make this particular advert more effective towards me. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Compare and contrast two advertisements for similar products. You should evaluate the techniques used ...

    Above the slogan, like the 'Persil' advert there is a picture of the product so people can know what product it is. The advert is quite funny because of the fish swimming away and then it says 'Freshness that fights back' which is good because when an advert is funny it will stick in your mind.

  2. This project requires me to produce a imaginary business

    sales � Compete with other shops � Introduce in products into the market What is the aim of my advertising- The aims of my advertising will be: � Increase sales � Compete with other shops � Create a image I do not want my advertising to try and introduce new

  1. How successful is advertising? A comparison of two adverts discussing the techniques they use ...

    This helps to generate more sales because someone who has seen the advert, likes the product and wants to purchase it, can go into a shop knowing exactly what they are looking for and will be able to find it without hassle.

  2. Analyse the media devices and techniques used in a particular advert and comment on ...

    to get the hair colour noticed but whenever the product itself is shown, it flashes across the screen for secure product recognition for the viewers. The packaging should be noticed and this flash lighting provides an ideal effect to give that certainty.

  1. Investigation of How Women are Represented in the Media

    studies from different countries, and from different time periods, which would be extremely interesting to investigate myself, but I do not have enough time to study them in enough detail. Evaluation I believe my investigation has produced reliable results, and proved my theory.

  2. Gender in the Media

    hanging up wallpaper. This plays on the idea that all men have the skills to do fix-it jobs around the house. This is a stereotyped view as not all men can do these things. The portrayal shown in adverts 5, 9 and 10 all use the appeal of the body as their main tactic.

  1. Advertising techniques

    TEXT: First your eyes are drawn towards the bold italic writing in capitals at the top. This is a play of words, where they use the word EMOTIONS but change it to EMOMOTIONS thus including the alloy's brand. Then they name some of their products in the same writing.

  2. Analyse two print adverts, paying special attention to the structure of the advert and ...

    a widely popular brand name and produces many other items such as clothing and underwear. Therefore because of this popular designer name, the people whom wear this fragrance portray themselves as being successful and professional. As they can earn the money to spend on luxuries such as the CK fragrance.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work