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For my media coursework we looked at advertising. My task was to create a campaign for a new brand of trainers called Streets.

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Introduction

The Supporting Account. For my media coursework we looked at advertising. My task was to create a campaign for a new brand of trainers called Streets. I must decide upon a target audience for Streets and chose a model name. I should create a brand logo and then choose a typeface and design for the model name. I will also need to come up with a slogan for my adverts and consider carefully a unique selling point and I should also consider the key media concepts, representation, language, audience and institutions. I should identify my target audience and then create two print advertisements, one aimed and boys and the other aimed at girls, a television advert in a twelve square storyboard and write a script for a radio advertisement and record it. ...read more.

Middle

I used a close ups shot in my advert so you don't see what he is graffiting till the end of the advert. I used the colour blue in my storyboard because blue is usually associated with boys. Secondly I produced two print adverts one aimed for teenage boys and another aimed at teenage girls. The advert aimed at boys was very bright and blue and the advert aimed at teenage girls was very bright and pink. I chose the colours pink and blue because pink is usually associated with girls and blue is usually associated with boys. Both of my adverts were bright to catch people attention. Finally for my radio advert I kept it short and simple and gets straight to the point. ...read more.

Conclusion

One problem I had was that I originally based my television advert of somebody graffiting on a brick wall, since this is illegal I overcame this problem by him graffiting a plain white board. I wasn't satisfied with my storyboard and the graffiti idea so if I had a chance to do it again I would definitely change it to something else. I have been successful in creating a campaign that will appeal to my target audience because, teenage boys who like graffiting will be attracted to the advert which will persuade them into buying the trainers. I am not fully satisfied with my adverts because I didn't use the digital camera and I didn't use the computer for the storyboard but I am pleased that I got to record my radio advert. ...read more.

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