• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

For my media coursework we looked at advertising. My task was to create a campaign for a new brand of trainers called Streets.

Extracts from this document...


The Supporting Account. For my media coursework we looked at advertising. My task was to create a campaign for a new brand of trainers called Streets. I must decide upon a target audience for Streets and chose a model name. I should create a brand logo and then choose a typeface and design for the model name. I will also need to come up with a slogan for my adverts and consider carefully a unique selling point and I should also consider the key media concepts, representation, language, audience and institutions. I should identify my target audience and then create two print advertisements, one aimed and boys and the other aimed at girls, a television advert in a twelve square storyboard and write a script for a radio advertisement and record it. ...read more.


I used a close ups shot in my advert so you don't see what he is graffiting till the end of the advert. I used the colour blue in my storyboard because blue is usually associated with boys. Secondly I produced two print adverts one aimed for teenage boys and another aimed at teenage girls. The advert aimed at boys was very bright and blue and the advert aimed at teenage girls was very bright and pink. I chose the colours pink and blue because pink is usually associated with girls and blue is usually associated with boys. Both of my adverts were bright to catch people attention. Finally for my radio advert I kept it short and simple and gets straight to the point. ...read more.


One problem I had was that I originally based my television advert of somebody graffiting on a brick wall, since this is illegal I overcame this problem by him graffiting a plain white board. I wasn't satisfied with my storyboard and the graffiti idea so if I had a chance to do it again I would definitely change it to something else. I have been successful in creating a campaign that will appeal to my target audience because, teenage boys who like graffiting will be attracted to the advert which will persuade them into buying the trainers. I am not fully satisfied with my adverts because I didn't use the digital camera and I didn't use the computer for the storyboard but I am pleased that I got to record my radio advert. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Analysing Coca-Cola advertising.

    I think the subliminal message from this is that Coke is connected to the people, it's a peoples company and it makes it seem as if the woman is a part of this grand "Coca-Cola" tradition. Overall I think this poster achieves its goal which is to advertise "Coca-Cola" as

  2. Advertising - Peter Kay's John Smiths Campaign

    The next advert to be analysed is when there is an interaction between Peter Kay and his mother. The setting is a comfy, modest home giving the impression of a naturalistic environment. Peter Kay enters the room, where his mother is hoovering, carrying a suitcase.

  1. Upon looking at the JVC advertisement, there were five key ideas to analyse - These ...

    As an audience, we definitely want to be either Seb or the woman. This is mainly because they have money, a luxurious apartment and they seem to be well off and more upper class. Being a film director is often a dream job for many people as well.

  2. Investigation of How Women are Represented in the Media

    sale women, 25+ housewife/ mother thin, young, blonde, pretty yes 'The Times' Magnet half price sale women 25+ housewife young, thin, blonde, pretty yes 'The Times' Wickes 50% off sale women 25+ business women/ mother 'at breakfast' and a teenager both are young, thin and pretty, the mother is blonde,

  1. Gender in the Media

    However, the inequality still remains. This inequality is often reflected in advertising and mass media. The media, especially in advertising, can be blamed for portraying men and women in stereotypical 'gender roles'. These gender roles appear in advertising, which is focused on people of all ages.

  2. Media Coursework: Advertising

    They are probably looking for a date. My advert will be shown at about 6:30 in the evening, as that's what most people are watching television at, and that's roughly when working men get home at. My advert will be played on Channel 4. I have chosen this channel to advertise on because it seems very popular.

  1. The Famous Grouse Advertising Campaign

    Then cutting again to the Picture of the bottle. This advert is aimed at a different audience. This is aimed towards the scottish minority of the viewers. These previous adverts all keep to the same formula of theme tune, setting, action, and do not do anything complicated.

  2. Describe one recent advertising campaign. Pay particular attention to the key concepts and discuss ...

    ups allow for sudden dramatic revelations - such as when Graham crashes through the window. The camera shots used in the campaign help to reflect the sexual 'air' and connotations that the beer has. Cutting from slow low angle shots as tension is created, as Claudia blindfolds Graham on the

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work