For the purpose of this assignment i will compare front pages of a broadsheet, Daily Mirror and a tabloid, The Times. Both the Daily Mirror and The Times are mentioning the departure of Scolari from Chelsea.

Authors Avatar

Media Coursework – Compare a broadsheet and tabloid namely Daily Mirror and The Times

The two also have different purposes. The Tabloids purpose is to inform and to entertain whereas the broadsheets take a more serious approach, their purpose to inform, as well as to analyse, review and comment, they are both different due to the nature of their audiences. Examples of well-known tabloids are, The Daily Mirror and The Sun. Broadsheet examples are, The Guardian, The Times, The Independent and The Daily Telegraph. When you first look at the front cover of a newspaper the first thing you notice is the masthead at the top of the page. A tabloid would usually be found with a modern white font in contrast to a red background whereas a broadsheet would have bold black font possibly with a signifying coat of arms such as The Times. The traditional 'coat of arms' also shows that the newspaper has a traditional past and still wants to be traditional today. This theme of traditional use of font and graphics appeals to older more mature people in the community, mainly people who may have a family and a job. The overall layout of the front page is a 5-column spread with 3 pictures, each taking up half a column. A 'strapline' spreads across the top of the page underneath the masthead. The Daily Mirror in contrast is supposedly aimed at the lower earning, less intelligent reader and so the quality of English used is not  as good as that found in a broadsheet, therefore, the length of words and sentences are considerably smaller.

Join now!

You could say the Daily Mirrors main target audience is working class, or those that fall into the socio economic classes C2, D and F. The stories are usually based on human interest like a typical tabloid and language is sensational and insinuating. The papers can often be about celebrities and targets audiences with different interests to those of higher class, perhaps because they may be less intelligent or because they haven't enough time in their working day to read a large broadsheet such as The Times. The Mirror is also entertaining, and usually broadsheets don't stress humour and entertainment ...

This is a preview of the whole essay