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For this essay the writter is going to write about two adverts, Advertising the perfumes 'Anais Anais' by cacharel of Paris and 'GLOW' by celebrity Jennifer Lopez.

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Introduction

For this essay the writter is going to write about two adverts, Advertising the perfumes 'Anais Anais' by cacharel of Paris and 'GLOW' by celebrity Jennifer Lopez. In this piece of writing the writer will use different examples to explain certain techniques used in these adverts. In this case the writer has chosen to do two adverts advertising two very successful perfumes. The first of these perfume adverts is going to be 'Anais Anais' by cacharel of Paris and the second of these perfume adverts is going to be 'GLOW' by famous celebrity Jennifer Lopez. Many advertisers use adverts to persuade certain people such as us to buy their gorgeous smelling perfumes. The aim of this piece of writing is to demonstrate how the writer understands or relates to the adverts and how they feel when they see these adverts, As the writer can relate to these two very interesting adverts, They will not be challenged in many ways, To use different examples to show us the difference between these two very sophisticated paper adverts. The main purpose of this essay is for the writer to show their understanding of the advertising media, and to achieve a high standard of examples. ...read more.

Middle

So the main difference between the two adverts is that one is targeted to a young hyper, sassy, sexy, loud, energetic, beautiful young lady which is the fragrance 'GLOW' and this would attract many young men or boys to the young sexy, sassy, nice scented lady, whereas the other is targeted to a more mature woman who has a very sophisticated, elegant, superior feeling or moods towards her or them rather than the sassy, wild, feeling round a younger sexy female, such as myself, So the perfume for the more mature lady would obviously be 'Anais Anais'. In my next section of writing I will be writing about what I am going to talk about, which is how different advertisers use different colours, visual images and words (language) to persuade consumers to buy the products, I am now going to start with the colours in the advert for the fragrance 'Anais Anais', the colours in this advert are sensual colours that have a very tender feeling towards the, these colours are mainly pastel shades such as pinks, greens, creams, blues, browns, whites and pale yellows which are very natural , although there is a tiny hint of silver and black on the bottle of the fragrance. ...read more.

Conclusion

So the adverts are very different and the words, images and colours seem to speak for their adverts especially when it comes to the advert for the fragrance 'GLOW'. So there are many differences between how words can be used to tell people different things such as using fresh in the 'Anais Anais' would give off a different impression to what it says to us in the 'GLOW' advert. The techniques for each advert is very different and tells certain people different things, I think that both adverts are very effective but also very different at the same time, The techniques used in 'GLOW' are more visual than language based, Whereas 'Anais Anais' is more language based then visual based but saying that both adverts have used these techniques very cleverly, I am saying this because I was captured to these adverts by more than one thing which was the words and the pictures. In 'Anais Anais' advert I think that more mature natural thinking people will be captured to the advert whereas in 'GLOW' circumstances it will be young people, saying that I think the main people to be drawn to this advert will be young men or boys and I think this was the main purpose of this advert. Anneka Malam Advertising English Coursework ...read more.

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