• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Fragrance Advert

Extracts from this document...


Adam Carr Fragrance Advert Analysis Advertising is a multi-million pound industry. Each advert is aimed at projecting an image of a product at a particular audience. Each audience is carefully targeted; the packaging, the use of colour, pictures, wording and use of emotional appeal are all carefully thought out. I have chosen a range of fragrance adverts; these are Hugo by Hugo Boss and Jazz by Yves Saint Laurent. Each one uses a different combination of visual, presentational and language devices to get their message across. ...read more.


Above the picture is the slogan: 'C'est si bon d'etre Jazz'. This gives an image of Parisian style and sophistication whilst using French that someone who failed their GCSE French could understand. At the bottom of the advert is the YSL logo written in large font in order to catch the consumer's eye. The overall image projected by the advert is one purely of style and sophistication delivering a message that people who wear it are successful and citified. ...read more.


This gives an image of seductiveness and sex appeal. Going across the middle of the advert is the slogan; 'INNOVATE don't imitate' which gives the image of being free and your own person. Two contrasting background colours are used in the advert, which make it look fresh but bold. The advert uses a bold shade of red in order to appeal to a younger audience whereas the advert for Jazz keeps to black and white in order to focus on an image of sophistication. The advert would capture the target audience very well as it gives of a powerful image of independence which would very much appeal to young people. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Yves Saint Laurent Opium Advert - Controls of advertising and the media.

    If I had a good body I'd be proud to show it off as well! Tanya Smithson, UK It's a win-win situation for the marketers and advertisers. Even if the ASA doesn't intervene, the very nature of the ad provokes discussion among its audience; if the ASA does intervene, the media still discuss the controversial ad.

  2. How do the makers of Shrek subvert the usual conventions of a fairytale using ...

    The Presentational devices are some of the things that subvert Shrek from being a conventional fairytale and adds brilliant effects. A really good example is when Shrek and Donkey are climbing the rocks up to the castle. The first shot we see is of their hands and the dark background, so we know they are approaching the evil castle.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work