Adam Carr
Fragrance Advert Analysis
Advertising is a multi-million pound industry. Each advert is aimed at projecting an image of a product at a particular audience. Each audience is carefully targeted; the packaging, the use of colour, pictures, wording and use of emotional appeal are all carefully thought out. I have chosen a range of fragrance adverts; these are Hugo by Hugo Boss and Jazz by Yves Saint Laurent. Each one uses a different combination of visual, presentational and language devices to get their message across.
Fragrance Advert Analysis
Advertising is a multi-million pound industry. Each advert is aimed at projecting an image of a product at a particular audience. Each audience is carefully targeted; the packaging, the use of colour, pictures, wording and use of emotional appeal are all carefully thought out. I have chosen a range of fragrance adverts; these are Hugo by Hugo Boss and Jazz by Yves Saint Laurent. Each one uses a different combination of visual, presentational and language devices to get their message across.