GCSE Coursework Media - Neutrogena Foundation

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GCSE Coursework Media

Neutrogena Foundation

Advertising is used in everyday use. It may be a small advert like advertising selling your bike in the local shop, on a leaflet.  Or maybe much bigger like advertising new cars, houses for sale, or holidays on billboards, TV or radio stations. Advertising can get across in many ways like radio, TV, magazines, billboards, adverts, flyers, posters or leaflets. Different adverts mean different things. One advert maybe a plain background with a few graphics, featuring a car or a holiday, this would be shown on a billboard. Whereas another maybe full of information, advertising the same. The advert with lots of information may not be understandable. Therefore, the market of advertisement has to decide many things to make them standout. Millions of pounds are spent trying to persuade the customer to buy the product.

The first advert is Neutrogena, foundation. I found the advert in a teenage girl magazine, Bliss. I chose this advert because I use the product and I thought it would be interesting. Anyone who wears make-up is the target market. There is no specific age, but it would be advertised at young girls, to get their parents to buy it for them if they cannot afford the price. The Price of the foundation is around £7, which is quite expensive therefore that is why it is aimed at parents. I think this because I have used this product, and I am in the target market. My first impressions of the advert were that it was plain and the colours blend with the product. It is a clear background, and it associated with the slogan, “CLEARER skin it’s in your make-up.” I also thought that the picture of the model was quite effective the first time I saw it because she is actually wearing the foundation, to promote it. Also the only other feature on her that stands out is her lips because they have had brightly coloured make-up added.

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The copy is very pale; it is like a gold colour, which gives an expensive look. It makes a difference because you can see it, it draws your attention towards it, it makes you look more closely therefore you read it. The make of the product is Neutrogena and you know this because it is boldly and largely written and set out. There are few graphics, one is a picture of a model wearing the product and she has very little make-up on so nothing else catches your attention. I think they have used her because she looks young, ...

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