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GCSE Coursework Media - Neutrogena Foundation

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Introduction

GCSE Coursework Media Neutrogena Foundation Advertising is used in everyday use. It may be a small advert like advertising selling your bike in the local shop, on a leaflet. Or maybe much bigger like advertising new cars, houses for sale, or holidays on billboards, TV or radio stations. Advertising can get across in many ways like radio, TV, magazines, billboards, adverts, flyers, posters or leaflets. Different adverts mean different things. One advert maybe a plain background with a few graphics, featuring a car or a holiday, this would be shown on a billboard. Whereas another maybe full of information, advertising the same. The advert with lots of information may not be understandable. Therefore, the market of advertisement has to decide many things to make them standout. Millions of pounds are spent trying to persuade the customer to buy the product. The first advert is Neutrogena, foundation. I found the advert in a teenage girl magazine, Bliss. I chose this advert because I use the product and I thought it would be interesting. Anyone who wears make-up is the target market. There is no specific age, but it would be advertised at young girls, to get their parents to buy it for them if they cannot afford the price. ...read more.

Middle

If I didn't have experience with this product then I think it would appeal to me and may make me buy it. The first thing that I saw when I first looked at the advert was the brand name 'Neutrogena' and the picture of the product. This makes me read the whole of the advert. The brand name is 'Neutrogena' which I don't think implies anything. But on the actual product it says, "SKIN CLEARING oil-free make-up" so that part implies that the foundation is for oily skin, and it helps prevent and clear spots. In the text it says, "there are times when ordinary, make-up can make spots worse" so there they are trying to say that this type of foundation is for the skin type specified and they are trying to make you buy it. It also says, "... has a proven spot fighting ingredient" so in nearly all of the text, they are trying to make you buy it, and I think it is very persuasive. The container is clear therefore you can see the shade of the product. The size of the bottle makes a lot of difference, if the bottle was large then it wouldn't fit in your make-up bag, but if it were small then it wouldn't contain much of the product. ...read more.

Conclusion

The advert tries to sell the product by viewing the container it is in therefore you would be able to easily recognise it if you wanted to buy it. The advert doesn't illustrate you the price, so you would have to go out and look for it, this could be a good and bad thing because.... Good * It makes you go out and look for it. * It may be more persuasive when you have looked at the price. * The shop may give you more information. * You could get one to one advice. Bad * You may find it hard to get in to town. * The price may be inadequate for you. * It could just be a whole waste of time. * You might buy it from the first shop, and find it cheaper elsewhere! This advert does not really have a theme there is no humour or violence. It just presents a model, but I don't recognise her. Maybe if they used a famous celebrity that people would recognise then, they may go out and buy it to get that look. I think it would be more effective if they put humour in or used a recognised celebrity, because more people would want to achieve the look of their favourite celeb, and maybe use the product to impress. ...read more.

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