• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

GCSE English Language Assignment, KH2: Media

Extracts from this document...

Introduction

GCSE English Language Assignment, KH2 Media The purpose of advertising is to familiarise the public with a certain brand or product. Companies spend millions of pounds a year on advertising so that when the public are searching for a product or service a certain brand is recognised and, as a result, their product or service is chosen. Companies need to ensure that their money is spent wisely. They do this by completing extensive market and physcological research. Members of the public from a company's target group or audience are chosen to express their views about the advertisment before it is published or aired. Media can include television, cinema and radio. This is the communications aspect of advertising. The other area for advertisments are the press. This contains the national and regional press (newspapers, magazines), posters and specialist publications that are aimed at a narrower market for people with certain interests (hobbies etc.) Collectively, this is called the media and each calls for a different way of promoting a company's message. Television and magazine/newspaper advertisments are the most popular for companies to promote their products currently. A press advert has to be informative, long lasting and eye-catching. ...read more.

Middle

They see this as the main selling point of the product. The figure, of a boxer in typical stance, doesn't look out of place in such a magazine but the fact that surrealism has been used, by substituting boxing gloves for cushions, creates a strong visual contrast that attracts attention and interest. The image draws the reader to the text which highlights the selling points succinctly and effectively, as discussed before. By creating the potent image, it is drawing a link between the powerful boxer, suggesting the strength of the product, and the delicate softness of the cushions, implying the product is gentle. I feel this has been used to good effect in the promotion as not only does it invite you to read on, it incorporates a pun- this perhaps prompting many people to wish to re-read the advertisment. This advert is effective. Sure get their point across extremely well and threw in humour and wit into the finished product. The first television advert I will analyse is promoting the Toyota Avensis saloon car. This advertisment is characterised by three succesful-looking business men, and situated in a gymnasium style building. ...read more.

Conclusion

All the body language of the Chanel campaign stresses that selling a scent can be as artistically significant as shooting a movie. It may seem strange that a merket leader as Chanel no 5 surely is should have such a huge budget thrust on it but the fims brief was not neccessarily to sell more perfume. The aim was to continue to reinforce no 5 as a global brand leader, keeping the product in the forefront of customers imagination. For this reason, their will be no immediate sales increase by which the advert can be judged. The plot of the advert is hugely clich�d and has such supinely globalised imagery and in the sense of keeping the Chanel brand in the imagination of the public, the �20million advertisment suceeds hugely. To conclude, advertising is not always about selling a specific product, it is selling a way of life, a style of living that we crave. The Chanel promotions are elegant and sophisticated and preserve its classic image. Toyota is also selling a way of life and recommends the car as the choice of the succesful individual who is more inclined to buy a product for what it is and not the brand name that is attached. Sure's advert is just about selling their deoderant and is aimed at one specific target group. Alexander Roel�ch 11e ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Analysis of GTA San Andreas advertisment

    Below this main image, there are four smaller screen shots of the game and what happens. The first of these two pictures show two black men, probably friends, riding a yellow motorbike together. They are riding it along the railway tracks showing they are rebellious and there is a train

  2. Advertising & promotion

    This could lead to an increase in profit, as there are a number of younger customers in my local area. Not only I am targeting at my younger customers, but also the older customers who are going to use my product, which is going to be used by them in their daily lives.

  1. This project requires me to produce a imaginary business

    This is because in a job centre the advert will be seen by a number of people who want the job. I will also use my shop to advertise so that I can attract a person from the local area.

  2. Gender in the Media

    The content analysis of Magazine adverts will be much like that of Billboard adverts. I will look through several magazines and obtain adverts using gender portrayal to sell the product. Once again, I will be investigating the effect of this and the reasons for its use.

  1. Advertising an Essay On Advertising, With Special Emphasis On the Language Used.

    This advert is very attractive and it sticks out visually. It would appeal to the mainstream group, even though nobody wants to be called names. Another exploitation of fears occurs in adverts that make use of our need for security.

  2. Media Studies Brief

    more eerie, raw appeal and contribute to the realism which is the most daunting aspect of the awareness advert. Noises from inside toilets in the clubs etc will also add enigma to the advert as the audience will be acting as the voyeurs.

  1. Consumer and Organisational Buying Behaviour Assignment

    Most people with young families, for example, belong to another segment of society and would probably rather spend comparable amounts of money in a comfortable, spacious family home or villa in a more central or suburban location close to good schools, cost cutting supermarkets and other amenities and would most

  2. Investigation of How Women are Represented in the Media

    Content analysis and using secondary information were the only methods available to me, as facts and previous studies in this area were all I needed. It was not necessary to include surveys, interviews or other contact with the public as opinions were of no use to me.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work