Gender and the Media

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Humanities Coursework

♂♀Gender and The Media CW

The purpose of my investigation is to find out how television programmes like ‘The Simpsons’ influence the way children behave. These programmes manipulate people’s ideas of gender because they show Stereotypical male and female role models this makes people think that they should be like them.

My hypothesis is that programmes like ‘The Simpsons’ reinforce gender stereotypes.

Mass media are different channels of communication including TV adverts, Billboards, Sandwich boards, Movies and TV Programmes. The media can greatly influence our perception of men and women and how they should look and act by showing us how proper men and women should act and behave. However the advertising companies don’t just hire conventional models/actors they hire models/actors who are famous and who are considered beautiful and handsome by the target audience, by doing this they sell their clients’ products because everyone wants to be beautiful and when they see beautiful people advertising products they buy them to be like the advertising models/actors. Furthermore some companies use unethical brainwashing techniques to persuade individuals into buying their product, they do this by making them think that they need to look beautiful and that the product being sold will make them, this ties to my hypothesis as it is how a stereotype Is created.

A very confusing fact is that gender is not the biological difference between the sexes; it is how the sexes are perceived by society. Stereotypes are how one certain group of people are labelled, it is how society thinks all of them should behave; it is a fixed idea on how someone of a certain type should act for example the stereotype of a superhero is that they are expected to be tall, brave and valiant, strong, good looking and have some sort of superpower.

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An example of male stereotypes is that men are expected to do all of the physical and manual work and make money for the family. Stereotypical women are expected to do all housework and look after the kids and their education. During the Victorian times it was stereotypical for girls not to finish their education, as they would be married off and do all of the housework at their new home, however boys were expected to complete all their education as they were the ones who had to go out and provide for the families so they did not leave ...

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