• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Gladiator Poster. Examine the techniques used by the advertisers of the film Gladiator to attract their target audience, indicating whether the advertisers succeeded in their aim.

Extracts from this document...


Media Coursework: Examine the techniques used by the advertisers of the film Gladiator to attract their target audience, indicating whether the advertisers succeeded in their aim. The aim of this poster is to make the target audience want to go and see the film Gladiator... Why would you want to go to see the film? There are many reasons why people would like to go and see the film Gladiator by looking at the poster. It shows a powerful, mighty man in shiny bronze armor with a powerful face, holding a sword looking as though he has just killed someone. In this poster there are many points hitting you in the face wanting to see this film. ...read more.


This suggests that the light side represents life, and the dark side represents death. This foreshadows what happens in the film, and makes the audience curious. In addition, it starts with two 'W's, which is something one cannot pronounce fast. It is pronounced strong and slow. 'What we do in life' also shows more of a meaner statement: it's not something always good, it might be bad; it's giving us a choice to think about 'What we do in life', so it might not always be good. 'Echoes in eternity' is saying that someone (i.e. g-d) will always know what we have done. Therefore, 'echoes in eternity' means something good, like "will always be heard in heaven". ...read more.


The colour is crispy, fiery, and sharp. The size of the font is big and it shows that it is a mainly action film. Russell Crowe is written in a large golden font above Gladiator, so that people who like the actor's films would be attracted. The target age of this film would be from ages 15 - 30. I think this because teenagers would relate to them, because they like blood, fighting and bright strong colours. Here we see a strong, big, fierce man who is looking like he has just attacked someone. I think that this poster reached its goal. I think this because its quality and meaning is fabulous. Every time you look with depth into this poster, you find something new. ?? ?? ?? ?? Jacob Moses 90 English Coursework Mr McClusky 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. What techniques are used in Shrek 2 trailer to attract its target audience?

    Shrek is animated film created by DreamWorks and brought to life by state of the art 3d animation. The music used in the film is also different to other such productions. Instead of the characters bursting in to song all the time, the songs are played by an external person

  2. Analyse the Chronicles of Riddick film poster, using media technology and evaluating its success. ...

    This suggests he is the main character and therefore, the most important. He's made out to look rebellious, violent and scary. The clothes that 'Vin Diesel' is wearing are stereotypically of the army-action and combats. This gives the impression of him being fearless, someone who fights for what matters.

  1. Advertising is used to attract their target audience to advertise their products, and if ...

    Cosmopolitan is an expensive, designer magazine. Aimed towards glamorous and the higher class women, implying that this product must also be expensive. From my point of view I feel that the target audience for this advert is younger women who want to be more mature, and the older women who want to look younger.

  2. Advertising techniques

    But if you want a warm, comforting and romantic atmosphere you could use rich reds, deep purples and creams. By varying things as simple as the background could make the difference between your advertisements being successful or a catastrophe. Layout The third and final way used to advertise is LAYOUT.

  1. Examine closely the way advertisers aim their products at certain audiences.

    The sweet, referring to the chocolate filling. Zoom in. Green replies, "I�ll tell you about the critics, they love it." There�s a hidden message in that line, because she is actually referring to the consumers of M&Ms, saying that they love M&Ms. Cut to the interviewer who goes on to say "and then we�ll talk about your new movie".

  2. How do advertisers in the printed media seek to influence us?

    MG I think this is a very clever advert. This advert could just show its own product and say how it is better than the BMW but it shows the BMW as well. The BMW is placed to the left of the MG so naturally you will see that first.

  1. The power of the poster.

    Since the age of Jazz, Hollywood portrayed the image of smoking as the thing to do to look glamorous as can be seen in the advert in fig 1, so when this advert appeared in the 1970's it contradicted that image with huge effect.

  2. What does John Huston make of the Film Noir conventions in his film The

    Accents adds to the confusion of this film. Joel Cairo has a different tone of voice and way of speaking to the rest of the characters. In my view, him having a different voice slightly distracts you from what he is saying.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work