• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Horlicks: A bedtime drink

Extracts from this document...

Introduction

Horlicks: A bedtime drink A) Reading the image, What's in the picture: The main part of the ad is a polar bear, which is sleeping on an iceberg. This suggests that Horlicks helps you to sleep more easily, because the bear looks very peaceful (although lying on an iceberg). This ad is set in the wild on lots of ice. The product being advertised is Horlicks hot chocolate. The product is placed in the bottom right hand corner on a money off coupon. B) Technical codes - how was it constructed? In this ad there is a still photo of a sleeping polar bear, it has been used to show that you can sleep just about anywhere if you drink Horlicks. ...read more.

Middle

There are 3 font sizes the smallest is on the coupon the medium is the bit about polar bears and Horlicks and the large font is about why the polar bear is asleep. The large text at the top and down the bottom on the left hand side adds humour to the text, which appeals to older people. The advert language is quite understandable and reassuring for its target audience. I think having a money off coupon for the product is a very good idea because people will be able to try the product for the first time at a discounted price. D) The genre of the advert The advert is a funny (but not to funny) ...read more.

Conclusion

The text is the most obvious reason for thinking that the advert is for older people because it talks about having taxes and a pension and that indicates whom it is talking about. Where might it be found? This advert would probably be seen in TV guides, newspapers and other magazines such as gardening, knitting etc...if it is printed in a newspaper or TV guide the whole family might see it. I think it might be printed on the middle pages because if you were flicking through the pages it would grab your attention. The makers behind the advert I think the makers of this product are middle aged or older, to produce a bedtime drink for helping you sleep. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. This project requires me to produce a imaginary business

    25% Road side posters 3% Cinemas 1% leaflets 15% Do you often read the leaflets that you receive? Yes 44% No 56% When do you listen to the radio 8.01 am -12 PM 22% 12.01 PM - 4 PM 8% 4.01 PM - 8 PM 34% 8.01 PM - 12

  2. Marketing strategy for my product from the Steiff bear company.

    to my product that is why I have placed it in other stores. My product will be placed in other stores where the customer can find my product easily along side others and they will be able to compare them and find that my product is better quality.

  1. How are cars advertised?

    They use a full frame to show the car. The beat, which has been playing throughout the advert, was there to symbolise the suspense and to build up to the main feature being the car. One would think that this advert has a target audience being of the male gender.

  2. Creating and Marketing a Mug

    In order to then make the clay smooth and shiny a glaze is used. The glaze is made of much the same materials as glass (flint, feldspar and litharge). These materials are mixed with water to form a liquid. The cups or mugs are then dipped into this solution then which are covered.

  1. This project requires me to produce an imaginary business.

    This means that the advertising for some products will be aimed at the single person. while some will be aimed at the married person. Age People of different age buy different products. This means that a old person will buy different products to a young person.

  2. Research an existing business in your local area and produce questionnaires to be distributed. ...

    Below �5000 4% �5001-�15000 21% �15001-�25000 30% �25001-�35000 10% �35001-�45000 20% �45001+ 15% Do you shop in the local area? Yes 17% No 83% Why? Good choice 15% Lack of choice 67% Poor parking 15% Other 3% Where do you buy your electrical goods from?

  1. This project requires me to produce an imaginary business.

    customers reaction quickly Disadvantages � People may lie so not to hurt your feelings � You only get the opinions of a small number of people Secondary research This is research that has been gathered for a other reason, and is available for anyone to use.

  2. Robinson’s orange drink and Norwich Union loan company - Advertisement Analysis

    There is a vase full of sunflowers on the sill, and a metal old-fashioned tap. An empty glass is also on the window sill and a hand pours some of the advertised orange concentrate into it. The camera zooms in slightly as the glass is filled with water.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work