• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Horlicks: A bedtime drink

Extracts from this document...

Introduction

Horlicks: A bedtime drink A) Reading the image, What's in the picture: The main part of the ad is a polar bear, which is sleeping on an iceberg. This suggests that Horlicks helps you to sleep more easily, because the bear looks very peaceful (although lying on an iceberg). This ad is set in the wild on lots of ice. The product being advertised is Horlicks hot chocolate. The product is placed in the bottom right hand corner on a money off coupon. B) Technical codes - how was it constructed? In this ad there is a still photo of a sleeping polar bear, it has been used to show that you can sleep just about anywhere if you drink Horlicks. ...read more.

Middle

There are 3 font sizes the smallest is on the coupon the medium is the bit about polar bears and Horlicks and the large font is about why the polar bear is asleep. The large text at the top and down the bottom on the left hand side adds humour to the text, which appeals to older people. The advert language is quite understandable and reassuring for its target audience. I think having a money off coupon for the product is a very good idea because people will be able to try the product for the first time at a discounted price. D) The genre of the advert The advert is a funny (but not to funny) ...read more.

Conclusion

The text is the most obvious reason for thinking that the advert is for older people because it talks about having taxes and a pension and that indicates whom it is talking about. Where might it be found? This advert would probably be seen in TV guides, newspapers and other magazines such as gardening, knitting etc...if it is printed in a newspaper or TV guide the whole family might see it. I think it might be printed on the middle pages because if you were flicking through the pages it would grab your attention. The makers behind the advert I think the makers of this product are middle aged or older, to produce a bedtime drink for helping you sleep. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. This project requires me to produce a imaginary business

    Promotions A promotions is not run for a very long time, they are used to help the adverting, and to get existing and new customers to buy the product. This is only ever used for a short time. A example of a promotion is buy on get one free for a certain time.

  2. How are cars advertised?

    It is supposed to give the impression that a human has now tamed the Audi RS6 Quattro, which could be the buyer so it is a better drive. It has visual imagery, which persuades the audience to think of their car as being one that has great power as well as the equally important control.

  1. Marketing strategy for my product from the Steiff bear company.

    I will have prices shown with my products. The product is a 2002 collector's Teddy bear with blond, jointed with glower with gold-plated "button in ear" (surface washable) and is 44cm long. The price is $29.99, but I will change the price to $19.99 so that I can introduce it

  2. Creating and Marketing a Mug

    In order to then make the clay smooth and shiny a glaze is used. The glaze is made of much the same materials as glass (flint, feldspar and litharge). These materials are mixed with water to form a liquid. The cups or mugs are then dipped into this solution then which are covered.

  1. This project requires me to produce an imaginary business.

    Gender Certain products are only brought by males, and some is only brought by females, so the advertising targets that group. Sometimes the a products are brought by both groups, but the advertising is just aimed at one. Region People in different areas of the country will buy different products.

  2. Research an existing business in your local area and produce questionnaires to be distributed. ...

    Below �5000 4% �5001-�15000 21% �15001-�25000 30% �25001-�35000 10% �35001-�45000 20% �45001+ 15% Do you shop in the local area? Yes 17% No 83% Why? Good choice 15% Lack of choice 67% Poor parking 15% Other 3% Where do you buy your electrical goods from?

  1. This project requires me to produce an imaginary business.

    External sources This is when the information is gathered outside the business. There are many source, but they vary according to what you are researching. This data has not been gathered for any specific purpose, so it is very general.

  2. Robinson’s orange drink and Norwich Union loan company - Advertisement Analysis

    There is a blue sky outside and the glass reflects the sun to make a clean and sparkly looking reflection concentrated at a point. As the water is poured it also sparkles and glistens. The voice-over at this point says: "Robinson's Original.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work