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Horlicks: A bedtime drink

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Introduction

Horlicks: A bedtime drink A) Reading the image, What's in the picture: The main part of the ad is a polar bear, which is sleeping on an iceberg. This suggests that Horlicks helps you to sleep more easily, because the bear looks very peaceful (although lying on an iceberg). This ad is set in the wild on lots of ice. The product being advertised is Horlicks hot chocolate. The product is placed in the bottom right hand corner on a money off coupon. B) Technical codes - how was it constructed? In this ad there is a still photo of a sleeping polar bear, it has been used to show that you can sleep just about anywhere if you drink Horlicks. ...read more.

Middle

There are 3 font sizes the smallest is on the coupon the medium is the bit about polar bears and Horlicks and the large font is about why the polar bear is asleep. The large text at the top and down the bottom on the left hand side adds humour to the text, which appeals to older people. The advert language is quite understandable and reassuring for its target audience. I think having a money off coupon for the product is a very good idea because people will be able to try the product for the first time at a discounted price. D) The genre of the advert The advert is a funny (but not to funny) ...read more.

Conclusion

The text is the most obvious reason for thinking that the advert is for older people because it talks about having taxes and a pension and that indicates whom it is talking about. Where might it be found? This advert would probably be seen in TV guides, newspapers and other magazines such as gardening, knitting etc...if it is printed in a newspaper or TV guide the whole family might see it. I think it might be printed on the middle pages because if you were flicking through the pages it would grab your attention. The makers behind the advert I think the makers of this product are middle aged or older, to produce a bedtime drink for helping you sleep. ...read more.

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