• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How Advertising Is Used To Sell Evil

Extracts from this document...


How Advertising Is Used To Sell Evil In this essay I will try to show how the evils of mankind have been packaged nicely in a box in a set with aspirin, or have the celebrity of the day endorse it. Because I am talking about how the advertising industry have sold the public the iniquity of society. Their have always been vices in society like such as alcohol but it has only been in recent times in the 19 century that major advertising have come into play for all products, not just vices. But I am actually looking at how some products have been later banned and some like cigarettes; alcohol and fatty foods although doing more damage to us have not. People forget that until the early 20th century drugs such as opium and cocaine were legal so why were they banned and not other evils. This is simply because these were new inventions and thus people were afraid of them and the media could not change their minds because their skills were not yet good enough. Advertisers first job is to make it a common name that people would use legitimately e.g. Cocaine toothache remedy, or cigarettes to calm you down. Their second problem is that often there is not enough time to properly indoctrinate people into thinking the same way as you this is where cigarettes and alcohol have a direct advantage. In this next section I will directly compare a cocaine advert from the 20th century to a cigarette advert from this century: The picture above is from science news but was originally a 19th century advert for cocaine. Where it was in science news it appeared without any explanation and was there to draw attention to the effect of excessive use of cocaine on the foetus of pregnant women. This advert was originally published in newspapers and handed out as leaflets as well. ...read more.


The advert comes a time when cocaine was prepared in leaves and was available at all chemists over the counter. It was generally used as analgesic or as a mild anaesthetic in surgery's for teeth and eyes where compounds of it are still used. The advertised product of cocaine tooth drops were undoubtedly effective and would relieve a toothache, also well worth the fifteen cents you were expected to pay for them in comparison to the high costs of cocaine nowadays which help line the pockets of some of the most evil people. And as nowadays celebrities partially endorsed cocaine because when sir author Colnon Doyle wrote Sherlock Holmes he was increasing the awareness of the public on such matters. Dr. Watson remarks on several occasions that habitual use of cocaine might even be bad for someone's health.Cocaine is a stimulent like chocolate that provides energy and temporarily replaces food the leaves of the coca plant are chewed (with a little powdered lime) by the natives in Chile, Peru, and Bolivia, giving them remarkable powers of endurance, and the leaves are probably necessary for hard labour at high altitudes in the Andes were work is 10 times as hard at lower altitudes. Cocaine was also the main ingrediant in the long time wellknown drink Coca-cola that started becoming popular in the early 20th century and were particully popular with temepernce workers as a substitute for beer, wine and spirits that contained the evil alcohol. In Certain states in America the social reformers did legalise cocaine and similar drugs available only on prescription, to increase the profit of the medical profession. But in the years around 1900 the holy men and "do-gooders,"(mainly housewives with too much time, the same that implemented prohibition), were concentrating their efforts on getting rid of rum and cigarettes. They did succeed in banning alcohol in several of the more rustic states, as they did with banning cigarettes in a few backwards towns. ...read more.


was available over the counter in many forms. One of opium's derivatives laudanum was kept in all households, as aspirins are these days. The most common form of opium, morphine, was also freely available and was recommended by many doctors as a sedative and many Christians recommended morphine as an alternative to alcohol. When cocaine, laudanum and other narcotics were quite inexpensive and available to all , their was no question of addiction. That is an important fact that you should remember while continuing your reading. It was known at the time though that these drugs were addictive, as it is known nowadays that coffee, tobacco and sugar are all addictive. So their wasn't a complete ignorence All forms of addiction are mental as well as physical, and cravings for the sensations produced by the drug is probably more powerful than the strictly physiological reaction of a body used to, to it. Some of the strongest addictions produce no physical symptoms. A recent "survey" states that most people including children spend an average of seven hours a day staring at their TVs or each other, usually in a state of almost hypnotic trance. In its effect on our people, that form of addiction is far more baneful than the total of addiction to cocaine, heroin, marijuana, 'crack,' and other well-known "evil" drugs. So why are alcohol and cigarettes legal? This is because of advertising and the indoctrination, which has been going on for countless years as you can see in the cigarette advert below. In In conclusion I find it ridiculous the power that advertisers have over us , that when they don't have a good campaign that makes the public believe something e.g. cocaine as above and cigarettes as above is wrong. They cause the public to worry and through this cocaine was banned and cigarettes are now in the process of rightly being banned. This shows that their should be an outside force which stops advertisers influencing the public to such and extent because it is simply dangerous for us and our society. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Yves Saint Laurent Opium Advert - Controls of advertising and the media.

    RP, UK I think it is pretty ridiculous that something like this is banned. If you go to the Tate Modern, you will find far more explicit material, on full view to children; do we ban this too? When will people realise that the 19th century is long past and

  2. Analysing Coca-Cola advertising.

    The woman on the poster is wearing a white dress that is being blown slightly by the wind and this makes it look very elegant. The woman is holding up a bottle of Coke and her arm goes into the red banner with the slogan in the top.

  1. This project requires me to produce a imaginary business

    This is because it would be impractical to give out free samples, competitions will take a lot of time to set up and run, and gifts are not of any use as you normally only buy one of the product, normally.

  2. Advertising an Essay On Advertising, With Special Emphasis On the Language Used.

    This product would appeal to mainstream and reformer groups. The mainstreamers would be attracted to the name 'Homepride' as it is used in a lot of houses. The reformers would be attracted to this product as it enforces the fact that it contains no artificial additives.

  1. Advertising is necessary to let us know what is new.

    Only minorities are exempt from this, such as ethical businesses and environmentalists. Examples of companies where their advertising has made us more aware of environmental issues are : 1.) BBC News 24 has the advert, which says "A tanker has sunk off the coast of France", although this is a

  2. Early in the 21st century, the Tyrell Corporation, advanced robot evolution into the nexus ...

    In Blade Runner there are two sets of levels, the city level and street level. The city level/high level has many layers. There are monolithic buildings, all quite closely crowded together. There are also very huge advertising products, one of the main advertisements is one of a Japanese women advertising sweet meat.

  1. Advertising is one of the most money-making industries in the United States.

    a short space of time and how a certain slogan or tune is repeated constantly in one advertisement. I have found myself humming the certain tune and thinking of the product being advertised, and in many cases this has been as irritating cycle.

  2. Analysing the success of Coca Cola through Advertising.

    Due to many teenagers being very self- conscious this hints to the fact that they no longer have to worry about it as Coke will give them the confidence and satisfaction they need in public. All the adverts are dominated by the colour red.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work