• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How are cars advertised?

Extracts from this document...


How are cars advertised? Advertising is showing an audience a product. It is used to encourage people to buy the advertised product. You would expect to see adverts mainly on television, posters and in newspapers, We were given 8 car adverts, some on television and some from magazines, to analyse. I have chosen 3 of these adverts to talk about. The first advert was on the t.v for the Peugeot "307". The advert begins with the sea. The conditions are stormy and tempestuous. You assume that they may be advertising jobs about the coastguards. There are also a variety of men of different ages. Due to the Gaelic music, you can guess that the setting is in an old Scottish island because further into the advert you see a port with ferries. As the men rush to the port, the camera pans across the setting and this is where you finally see the cars. ...read more.


This puts forward the idea that they are trying to keep something tamed or under wraps. Up till this point there are no sounds in the background. Then you see a raging bull that seems fierce and angry, there is also a man on it trying to keep it under control. Now in the background there is the noise of a heartbeat, which puts forward the idea of pumping adrenaline. This advert is fast moving without talking which creates tension and suspense. At the end of the advert the bull is tamed by the rider, this is shown by the rider grabbing the bull's horns and the bull gradually calming down. Throughout this scene there is a close-up of this happening. This puts forward the idea that the car is powerful but can still be controlled. I think this cars' target audience is men aged between the ages of late 30's to early 50's. ...read more.


I think the target audience for this car are young to middle-aged men, who are in to gadgets. Advertisers still aim their car adverts at men on the assumption that men will associate a curvaceous, leggy blonde with the vehicle they are marketing. Although this may not be the case in circumstances when it is a family car, which then advertisers tend to use a family. At the Motor Show, males walk around admiring cars whilst women in barely there items of clothing try to persuade them to be the cars. The industry still believe that women don't understand the functions of a car, even though there are probably as many women as there are men that have a passion for cars. There weren't any striking differences that I noticed but what I found was similar was that the adverts were mostly targeted at young people or first-time buyers. This may be the case because younger people would want the best style, colour and facilities to stand out from their friends. By Deanne Sandiford 10P ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Compare the ways in which advertisers use language and presentation to persuade readers to ...

    They achieved this by making the font size small so it does not attract the readers. The car is put in front of a plain background so that the car is the main attraction and the readers will not be attracted to anything else other than the car.

  2. Analysis of 'Harry Potter and the prisoner of Azkaban'.

    The next scene is of a crowd of school children standing in a forest two of whom are Hermione Granger (who is played by Emma Watson) and Ron Weasley (who is played by Rupert Grint), the audience would know who the main characters are because they should have seen the

  1. The difficulty of advertising cars.

    They also say that its JUST �12,995 trying to make it sound cheap. This advert works very well and is very persuasive. The Toyota advert is a group of family photo's set against a pale background to make them stand out.

  2. The Peugeot and the Ford Fiesta are advertised in very different ways despite being ...

    The third scene is a close up of a man's face and then the camera pans out to reveal that the man is really a prisoner in jail. He is painting a picture of mountains, which links to the opening scene.

  1. Advertising - the car industry.

    The shot is at a low angle, which makes the shadow of the man elongated, creating a better effect for the shot. Also the fact that it is a low key shot, adds to the overall sinister theme of the shot.

  2. Advertisement campaign's for cars.

    In the advert the stereotypical Skoda driver is being driven by a salesperson, who is trying to sell the car. The Skoda driver seems uncomfortable with how far the car has come and when asked if he wishes to drive the car agrees but when he gets out of the

  1. How are cars advertised?

    Advertising is becoming increasingly subliminal and subtle. People see advertising when they see logos on clothes and use in the cinema where product placement is used. There are many ways of advertising. Some of the car adverts that I have picked to analyse are seen on the television and are seen in magazines.

  2. For my English project we have been asked to investigate a particular use of ...

    The other two adverts I am analysing were chosen because they reflected the general stereotyping that is used predominantly in adverts. The male-targeted advert is for a sleek sports car, and the female-targeted advert is for a small car, a nippy little hatchback.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work