• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

"How do the Metropolitan Police use video game codes and conventions to discourage violence amongst teenagers?"

Extracts from this document...


"How do the Metropolitan Police use video game codes and conventions to discourage violence amongst teenagers?" "Knife Menace every 4 Minutes" was a headline in The Sun newspaper, 17th July 2008. It reported that more than 350 knife crimes are committed everyday and nearly 130,000 offences involving knives last year, not even including under-16s: what is believed to be the leading age group in violent crime. So knife crime is on the rise, with nearly 1 in 8 violent crime involving school-age children, 52% committed by criminals aged 16-24. But why is knife crime suddenly such an issue in the UK with youths? Maybe it is because of the media, and also moral panic. The moral panic about violent crime started when 11 year old Rhys Jones was shot dead in a pub car park in Croxteth. This widely publicized event then led to many more reports of violent crime by youths, meaning more stories to be reported in the media. The media then uses its power to present to the public the amount of knife crime and the involvement of youths; people assume that most teens are associated with violence, gangs and crime. Alf Hitchcock, Deputy Assistant Commissioner, spoke on the age groups associated with knife crime, and was talking about the "worrying change in the age profile" of knife crime victims and offenders, which had decreased from mid-late teens to early twenties, down to early-to-mid-youths. ...read more.


This is a good camera angle to use after a stabbing as it truly connects with the victim and the fear and consequences that comes with carrying a knife. The camera movement realistically represents a computer game. When the character is first introduced, they use pans, just like on GTA and WoW. This is used to make us feel like we are surrounding the character, as if we are truly in the game. This is a good way to introduce the character as using a pan from a low angle lets us know that this is the character we will be controlling. Also when the youth is running down the street the camera follows the movements of the boy exactly. This makes it feel realistically like a video game because it feels as if we are that character, and are experiencing it exactly as the character does. This is used a lot in video games, and watching the GTA advert, they also use a lot of crane shots to follow the characters too. The setting of the crime and of the area that the youth lives in is quite significant, as is the mise en scene. The first setting image we see is of a square of greenery in the centre of an urban city, with tall buildings as a backdrop. The urban cityscape is used to appeal to the target audience, as it is a typical stereotype of where stabbings and gang violence occur. ...read more.


This really destabilises the distinction between reality and fantasy, as when the youth stabs the gang leader, both the health bar and weapon symbols disappear. Using this really makes the audience feel that it has changed from fantasy to reality, and is a great way to destabilise as the audience will understand the difference between the video game and real life. Overall, I think that using a videogame style in "Knife City" was a success, as it is quite effective; using video game codes and styles really connects with the target audience, and I feel that youths watching would really understand and acknowledge the fact that carrying a knife is not just a game. I agree with the whole principle of "Knife City" as it seems like a perfect way to relate to teens and youths who are associated with knife crime to understand the seriousness of carrying a knife. I believe that watching this advert would really get the message out there as it is a clever way to connect with the audience. Unfortunately the "Knife City" advert was only aired on 4 channels, which were also only on digital or subscriber channels, not on terrestrial, meaning only a handful of people may have seen the advert. I myself did not see the advert until researching it, so I think they could have tackled the issue of knife crime more effectively; the Metropolitan Police should have broadcast it on terrestrial channels as well as on subscriber and digital channels. 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. Analyse the generic codes and conventions of The Sun and The Independent

    Tabloids use bold text like Arial and keep the whole front page short and proceed to the point. They normally have a large picture on them with one or two small stories on them. This shows that the working class are not capable of reading for quite a long time

  2. Explain codes and conventions in the media.

    It is always advertised some of them are: 1. Advertising in print, on radio and television, in cinema, website and on DVD and video. 2. Trailers on television, radio and trailers in cinema. 3. Features with programmes on radio and television or included within copy in print and website. 4.

  1. Baz Luhrmann. How does the director of Romeo and Juliet make the film ...

    This also draws the audience attention, as there is nothing to distract us. At the top right hand corner, there is an image of a broken ring, which states beneath it ''star cross'd lovers''. This symbolises death and the cursed relationship of ''Romeo and Juliet''.

  2. my video

    the video is on and it gives a chance to people who want to see the band in concert to see what they are like at different venues. The writing in the shots have mostly bright colours in them so that people watching can see them stand out against the background.

  1. An investigation into the codes and conventions of Disney animation.

    The bright colours in Disney films help to attract the attention of the target audience. The fact is that most animated Disney films are aimed at young children because when the film is animate, you can make anything appear real.

  2. Analysis of Metropolitan Police Advert Knife City Coursework

    with real life footage. The advertisement, in the fashion of DVD, was first distributed throughout London by street teams from radio stations Kiss 100 and Choice FM who were working in partnership with Police. It documents a "hero" called "Jay", who when confronted by a group of youths in the

  1. Media codes and Conventions

    Honour and ritual are expressed when the people wearing robe are in formation with a huge path in the middle for Nameless to walk through. There is evidence of special visual effects via the use of CGI to create the mass group of people.

  2. How have film/visual codes and conventions in Baz Luhrmanns adaptation of Romeo and Juliet ...

    Fire is symbolic of evil, thus reinforcing that Tybalt is evil. The petrol station?s name is symbolic as it is called ?Phoenix?, which is the name for a mythical bird that rises from ashes when burnt. Cameras regularly flash to a sign from the petrol station that says ?Add more

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work