• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How does the presentation of an advert target its audience?

Extracts from this document...


How does the presentation of an advert target its audience? Advertisements are basically a way of communicating with the consumer. Companies thrive on the effectiveness of their advertisements as they need to be attractive in order to entice the public into reading them thus enticing them into buying a product. In advertisements, companies always make their product sound phenomenal and make it out to be the best. Also, usually in beauty or food advertisements, the product is enhanced even more by scientific jargon e.g. amino peptide complex, bifidus digestivum and zinc formula all pop up in certain advertisements. Advertising agencies use this to make their product sound sophisticated, complex and to baffle the consumer into thinking that the product is some scientific innovation that will improve their life one hundred percent. Consumers fall into this trap and this is how the industry thrives, through aspiration and disappointment. Lighting and digital imagery also play a vital part in the fight to win custom from consumers. Up lighting on a dark background for example would make certain products slightly shadowed and secretive, thus, subliminally invoking the basic human instinct of curiosity. ...read more.


Currently there are many issues arising on the effects of genetically modified foods and foods treated with pesticides on people's health, so many people are now only buying organic fruit and vegetables, therefore this would be especially appealing to them. Also I think another target audience could be mothers with young children. They may be anxious about their child drinking orange juice treated with pesticides and after reading this ad they will be even more anxious due to phrases like "you risk consuming a cocktail of chemical residues." I believe this is a deliberate scare tactic on the part of the advertisers. The advertisement for Grove Fresh is extremely influential and makes orange juice that has been treated with pesticides sound potentially dangerous. For example it says "Every time you drink non-organic juice, you risk consuming a cocktail of chemical pesticide residues." This would persuade most people to buy this product on account of their health. The advertisement presents only one statistic and this is that the product is only made from one hundred per cent organic oranges. Usually advertisements are packed full of statistics, these are to shed a positive light on the product and to make it sound better than others. ...read more.


Chips." In conclusion, after analysing both adverts it is clear that they both have an intended target audience. The Grove Fresh advertisement has a target audience of health conscious, anti-pesticide people. I think it is mainly aimed at people who have families and it persuades them to purchase it for their families in order to keep their families healthy. On the other hand the Hellman's Mayonnaise advert has a much broader target audience. It appeals to everyone. It appeals to people who are conscious about their health as it mentions that it contains Omega three. It also appeals to people who might like to indulge in certain types of food. Another target audience could be people who are quite weight conscious as it proposes the option of Hellman's light and extra light mayonnaise. In my opinion, the better advert of the two is the Grove Fresh advert, as it is set out in an easier to read and more structured format, whereas the Hellman's Mayonnaise advert is not as structured because the writing is extremely small and the image draws attention from it. If people who disliked mayonnaise looked at the advert and saw the image of chips with mayonnaise they would not bother to read further on. Liam Atkinson ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. My business strategy - computer shop.

    jobs Helps the local economy Evaluation The place that I have chosen has more advantages then disadvantages. This is because my shop will be near a main road that will allow people to see any promotions, and they will be drawn to the area by the large tourisum industrie in Pickering.

  2. How do advertisements appeal to a target audience?

    If you don't pay attention to the advert then you wont see that. The pace of change is very steady, and slow, so that you can see the expressions, and emotions on their little faces. One boy has tears running down his face, and he is saying, "Is this all there is?"

  1. The advert I am analysing now was an award winning advert for Audi car ...

    The man himself immediately comes through the door of the bedroom and talks to the boy urgently but with care. We can see this in his face. We have to, because we still can't hear him. This means that he, as we can tell, is not a danger to the

  2. Advertising is used to attract their target audience to advertise their products, and if ...

    The font colour is black and shadowed with a white background so that therefore it doesn't stand out too much from the advert or automatically draw attention to this. The product name is not the main focus of the advert and it looks almost as if it is trying to hide behind the women herself.

  1. With reference to two advertisement, show how advertisers use particular devices to engage their ...

    In the Peugeot 206 cc advert the car is seen from a distance and at eye level. This may be to show the reader the distance at the moment between them and the car (if you don't own the car).

  2. Compare the ways in which advertisers use language and presentation to persuade readers to ...

    and that men are risk takers (genetically modified) which excludes woman from the advert. This could make the reader assume that the car is superior to other cars and that the car is faster and enraged since it runs on testosterone.

  1. Choose two or more advertisements and analyse their similarities and differences in terms of ...

    He started out aggressive with sharp teeth but this didn't work so he was turned into a loveable loser with filed down teeth. In 1965 there was a big leap in advertising when they started using pop songs in the adverts and they also had children imitate the bands, as it was popular.

  2. Analyse two advertisements, analyse the advertisements in terms of visual presentation, language used in ...

    If children didn't like the presenter of an advert they didn't buy the product so cartoons were used instead of people. They could also get away with more in cartoons - violence, kissing etc. Cartoons still had their limits though as was shown with Kellogg's Tony the Tiger.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work