• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How might we evaluate the impact of the media on politics?

Extracts from this document...

Introduction

How might we evaluate the impact of the media on politics? * Political socialisation - The process whereby people acquire their attitudes towards politics. - Effects of family, peer groups, religion, education, the arts, advertising, the press, mass media. * Mass Media - Partisanship - Freedom of speech (fought for in 18th century, a free press is held to be one of the defining characteristics of the liberal state. A democracy must have freedom of speech for its journalists and free access to information for citizens. * Capitalist control? -newspaper industry �3.2 billion per year spent on advertising out of a budget of �9.2 billion (big Business). ...read more.

Middle

With circulation the priority, the tabloid press has largely abandoned any serious political coverage. This point was clearly illustrated in the election campaign where it shared its readers lack of interest. With sales and rating important to the broadsheets and terrestrial broadcasters as well, they have had to tread an increasingly fine line between comprehensive coverage and overkill - with what was considered comprehensive a decade ago now seen as overkill. 1. How might we evaluate the impact of the media on politics? Political socialisation - effects of the media in forming opinions within society. Those unable to decide of their own political stance trusting the stance of tabloid press and televised media. ...read more.

Conclusion

He explained: "A healthy broadcasting market in the UK needs a third gorilla alongside the BBC and Sky - and that third gorilla should be an advertiser funded, free to air television group with ITV at its heart. "That way, you get a proper balance of influence; that way, no one player can call too many of the shots; that way, no one player is too powerful." (Sunday 24th August 2003). 4. Does bias mater? Don't the media just reinforce public opinion? Through Political Socialisation the influence of the media bias or not has a huge impact on the persuasion of the public to vote one way or the other. The media does in general appear to reinforce public opinion but in reality it dictates the flavour of that opinion. Clint Lanyon 1117083 Politics Unit 4411 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. Advertising Campaign Comparison

    Another great attempt at using Emotional Selling Protocol. Critical Evaluation of Advertisement: - This advertisement is a part of Martini's " No Martini No Party" campaign. Focusing on sensuality, the brand tries to find placement by giving the message that there is no fun without Martini.

  2. Compare/Contrast the media reality and reality of family in two media texts

    They try to sell their product by saying that without it your family is not complete or happy. It also keeps on showing us the nuclear, white family consisting of mum, dad, son, daughter and a family pet, like that is how every family should be.

  1. CRITICALLY ASSESS DEBATES ON 'MEDIA EFFECTS'

    That is true, but it does not mean that news could not have the same effects as fictional representations. Even, we can say that journalism has not improved in the last years and may be getting substantially worse. Generally speaking, television has become increasingly sensational.

  2. The Agenda and Nature of Stirling Observer

    The stories and photos and content catalogues are what we concern about and make counts. The problem of "finding a measurable unit, some standard way of analysing our material" (Berger, 1998: 25) is what we tackled during our research. For the reason of our international group members understand standard varied,

  1. Critically evaluate the implications of the media dependence on advertising revenue in the context ...

    The papers began pushing past the boundaries and targeted the more affluent consumer not for the citizens. (Azcona. Media and Democracy. 11/01/02). The 20th century subsequently saw the increasing proffessionalization of the practice, the introduction of market research, the expansion of media vehicles especially television, (Henry.

  2. Law & European Studies What role do the mass media play in the political ...

    the use of the mass media, to a degree that is just beginning to be measured seriously. It is no coincidence that at the height of the cold war, the three nations with the largest communications systems were the three most powerful nations in the world-the United States, the Soviet Union, and the People's Republic of China.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work