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How might we evaluate the impact of the media on politics?

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Introduction

How might we evaluate the impact of the media on politics? * Political socialisation - The process whereby people acquire their attitudes towards politics. - Effects of family, peer groups, religion, education, the arts, advertising, the press, mass media. * Mass Media - Partisanship - Freedom of speech (fought for in 18th century, a free press is held to be one of the defining characteristics of the liberal state. A democracy must have freedom of speech for its journalists and free access to information for citizens. * Capitalist control? -newspaper industry �3.2 billion per year spent on advertising out of a budget of �9.2 billion (big Business). ...read more.

Middle

With circulation the priority, the tabloid press has largely abandoned any serious political coverage. This point was clearly illustrated in the election campaign where it shared its readers lack of interest. With sales and rating important to the broadsheets and terrestrial broadcasters as well, they have had to tread an increasingly fine line between comprehensive coverage and overkill - with what was considered comprehensive a decade ago now seen as overkill. 1. How might we evaluate the impact of the media on politics? Political socialisation - effects of the media in forming opinions within society. Those unable to decide of their own political stance trusting the stance of tabloid press and televised media. ...read more.

Conclusion

He explained: "A healthy broadcasting market in the UK needs a third gorilla alongside the BBC and Sky - and that third gorilla should be an advertiser funded, free to air television group with ITV at its heart. "That way, you get a proper balance of influence; that way, no one player can call too many of the shots; that way, no one player is too powerful." (Sunday 24th August 2003). 4. Does bias mater? Don't the media just reinforce public opinion? Through Political Socialisation the influence of the media bias or not has a huge impact on the persuasion of the public to vote one way or the other. The media does in general appear to reinforce public opinion but in reality it dictates the flavour of that opinion. Clint Lanyon 1117083 Politics Unit 4411 ...read more.

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