How well does the opening section of London Tonight cater for your needs?

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Media studies: How well does the opening section of London Tonight cater for your needs?

For this piece of work I have decided to work on the news program ‘London Tonight’. It is broadcasted on ITV at 18:30 on a daily basis. It is shown at this time as it is after the BBC News which starts at 18:00.

Once the commercials from the previous programme has finished the start of London Tonight is shown. This opening section is very important as it must grab the attention of the viewer to make them keep watching the show. They do this in numerous ways.  They need to let their viewers no what their watching so the opening scenes are always the same, they have the same music and graphics and starts the show by saying the headlines. They begin with the main headlines followed by the sports headline. This is to let the viewer know what is about to be shown. It also needs to show who the news is aim towards. For example if it were aimed to children then the opening scene would be like that of ‘Newsround’ and the language used would not be of a high vocabulary and would be informal. London Tonight is aimed at adults and therefore it is more formal and serious than on Newsround. London Tonight show the opening scene very well as it kept me concentrating on the news and nothing else.

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The presenters on London Tonight are dressed formally as it is tailored towards adults and they must look smart. The news is presented quite seriously when it comes to serious matters but not so serious when the sports is shown. This may be as they want the audience to take the Main headlines seriously. They want the audience to relax more when showing the sport as it’s not as serious as the issues brought up in the main headlines.

Everyone has different expectations from the news and therefore the news must be directed at a certain audience. This ...

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