The company that is selling the car is Toyota and I think that the slogan for this particular car would be;-
“Now, with its Tundra pick-up, it’s time to move into a bigger league: NASCAR Craftsmen Trucks.”
This is saying that you have to move up into a bigger league and to do this you need a better car. It is saying that to get into a bigger league you need a better car and that better car is the Toyota Tundra.
The heading which has been position under the front of the car is ROARING TUNDRA, I think that by using the word ‘roaring’ that this makes you relate the car to a large cat, being powerful and yet fast and streamlined. This writing has been done in a white font that is quite wide. I think this is done to make is stand out more from the background and so that is has more of a powerful effect on the viewer. The sub text is done in a red font and says a short sentence about the success of Toyota on the US stock car scene in NASCAR’s entry-level Goody’s Dash series. I think that by saying this it is making you believe that because of Toyotas past success that this car must also be great, if not better.
There is not much text on the advert and the words used are persuasive by saying ’move into a bigger league’. They are persuading the viewer to buy this car so that they can move into the bigger league. The language used is about the car and its position in the NASCAR series. I think that this also shows that the advert is aimed for racers because ordinary people may not understand the levels of the different series and what they mean in terms of how good a car is.
The advert came from a Toyota magazine which also has other adverts for Formula 1 cars and other racing cars. They have put all their racing cars into one magazine and all the photos are done is a similar way with a blurred background and angled car, giving the effect of speed which is what the racers are looking for.
For the second part of my assignment I am going to analysis the advert that I have designed for a car. I used a Volkswagen Beetle but changed the name and called it a Coroda Sada. My advert is designed in a story board so that it can be shown as a television advertisement.
When the advert first begins it is a black screen and a bright yellow spotlight opens up onto an angled car with the camera held in a still position. This is then blacked out and another light opens on the opposite side onto another car which is angled the opposite way to the other one. This is also blacked out and then another spotlight opens up directly above onto another car which is facing forward. All of the three cars are identical expect for the colour. The colours of the cars are an orange car, bright green and pink, all vivid and bright colours. The colours of the cars add to the fun and excitement of the cars. This is also achieved by the shape and design of the car I chose to use. After the three cars have all been spotlighted then five coloured lights are all angled and shone down on the three cars which are lined up. At the exact moment that the lights are emitted then the music plays. The music I chose to use was ‘Bamboogle’ by Bamboo. I chose this music because it a very catching sound and fun and the beat allows fast active movement with it.
The lights begin to move and swing over the cars in time with the music and the cars ‘dance’ to the music by moving around the floor in a sequence. Once the cars have performed their short dance sequence, they will each be raised onto a cylinder platform which will appear to come out of the ground. The platforms are all at different heights and the two side ones slightly angled. This gives the effect of a grand finale to their show. The music then closes and the information screen appears. A plain blue background with the logo written saying ‘go on… CORODA SADA …be daring, with information about costs and credit and APR ect. The price is positioned in the corner of the screen. There would be no music but a voice over saying “Go on… be daring!”, “Coroda Sada now £12,000”. And the advert closes.
I do not want to use people in my advert as I have given the cars the effect of being people by having them ‘dance’ in the advert. I designed my advert so that the car seems a fun and bubbly, friendly and active car.
I have used a black background all the way through and used coloured and plain spotlights on the cars to give the effect of a bright cheerful and lively car.
I made my advert so that the camera would be moving from side to side in the fourth, fifth and sixth windows. I wanted to give the effect of dancing and so that the viewers would see the entire car at different angles. The cars are always central on the screen and the lighting is made to be bright and vivid to attract attention.
The audience I am aiming my advert at is women aged 17 to 25. The car I was advertising a fun colourful, friendly and bubbly little car.
I used a Volkswagen Beetle to advertise but I changed the name of the car and called it a Sada, by the company Coroda. I did not use a company logo, but a logo for the particular car model. I included a slogan, “Go on... be daring” to make people think that the car is fun and that by buying this car you would be daring and individual. It is made to make the person think that by having this car that the driver is special and confident. It is for people to make a statement with and not just a mode of transport. There is only text at the end of the advert and there is a small amount of small print about the car and its features. I am relying on the advert to attract people’s attention and not on the car and its features. The price and logo are also included.
I do not think that my car would fall into the category of representations. I think that this car would be advertised differently to some of the other Volkswagen range.