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I am going to compare 5 adverts that I collected from a magazine. I will be comparing fragrances with different makes. I will evaluate each advert and then compare them.

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Collect A Selection of 4/5 Advertisements on A related theme. Analyse them and Comment on Their Effectiveness. I am going to compare 5 adverts that I collected from a magazine. I will be comparing fragrances with different makes. I will evaluate each advert and then compare them. My first advert is based on Miracle by Lanc�me, Paris. The colours used are different shades of pink going from dark to light leading upto the bottle, which is situated in the middle of the page. I think the pink represents the sweet smell of the perfume and the femininity of it. The picture in the background is a hillside and it looks like the sun is setting. The sun is not shown as the bottle is representing the sun. The point I think the advert is trying to make to the audience is that the perfume is an essential item like the sun. The advert uses formal language. It has one slogan on it which is 'you can make it happen' I think this is supposed to make the audience think that if they purchase this perfume they can do anything. ...read more.


I think the reason for having the background colour black is to make the number five stand out. On top of the number five is a women with a bottle of the perfume in her hand. The colour of both the woman and the number is gold. I think the gold colour represents glamour as the audience would think if the purchased the perfume they would look glamorous. There is no font on the advert apart from the designer name in the bottom left-hand corner. I think this advert is targeted at females who are young and are class D (drivers, postal workers) upward. My fourth advert is Emporio Armarni. The background has a man and a woman kissing. A male and female is used as the perfume is advertising both versions, the male and female version. There is a picture of the bottles, the male version being black and the female version being white. I think the bottles are pictured on the advert to show the original shape of the bottles, which are long cylinders. ...read more.


New York City is used as the full name of fragrance is 'Donna Karan New York'. A man and woman is used as the fragrance is for both men and women. The bottles are arranged so they look all different heights. I think these represent buildings as in New York there are many buildings. I think the advert is targeted at both genders aged 19-28 who are in class D (drivers, postal workers) upward. I think the advert that worked the best was the DKNY fragrance. Firstly when I was looking for advertisements this one was very eye-catching as it was a double page advert also DKNY is very popular and well known. DKNY is not only a fragrance but is a clothes designer too even though this advert was just advertising the fragrance. I also thought that the advert must have been well thought out as the bottles represent buildings and New York is famous for buildings. I also thought it would work as I found this advertisement in a popular magazine designed for people aged 19+ so it would encourage them too buy which would make the company more and more popular. Munira Yakub ...read more.

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