I am going to compare and contrast the persuasive techniques used in two adverts - Sight Savers is an advert trying to persuade you and the Samaritans is informing you.
Media Coursework
I am going to compare and contrast the persuasive techniques used in two adverts. Sight Savers is an advert trying to persuade you and the Samaritans is informing you.
The message of the advert Samaritans, are informing the reader about the organization called the Samaritans, who are willing to help you with your problems in a non-judgmental way “we’re also non-judgmental,” The main message of the Samaritans is that they are trying to tell the public that its easier to talk to someone you don’t like. They make the reader thing about it straight away with the rhetorical question in the sub heading “if you tell your girlfriend will she think less of you?” They make the reader ask him self the question straight away because they want the reader to put themselves in a position where they have been in so next time he knows they are here to help. On the other hand the advert Sight Savers is a charity organization that specializes in raising money. They are putting forward to us that there is this disease called Trachoma in the developing world. They are trying to plead to our conscience to save the sight of children in the developing world; they have used children purposely to make us feel sympathetic.